Martech

JULY 10, 2025

But the audience loved it – about a third of the attendees stood up and clapped. We build budgets around them, assign headcounts, configure CRMs and dashboards, hand them to agencies and defend them in boardrooms, all because we mistake familiarity for truth. Finance settled for a lot less. And everyone knew it was true.

Finance 67

Finance Conversion Agency Marketing 67

Martech

APRIL 3, 2025

Finance teams have also become addicted to faulty attribution. Incrementality testing such as geo-matched markets or audience holdouts offers powerful proof of impact. My agency has seen brands increase upper-funnel investment while still growing revenue.

Brand Lift 91

Brand Lift Conversion Retargeting Finance 91

Marketing Dive

JULY 2, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Retail 69

Retail Agency Ad Tech CPM 69

Adweek

JUNE 25, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent BET Lays Off Staff in Conjunction With Paramount Globals Workforce Reduction Efforts The number of people affected is unknown Kevin Hart was the host of the recent BET Awards 2025.

Pop-Up 245

Pop-Up Finance Entertainment Media 245

Marketing Dive

JULY 8, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Agency T&P, which is backed by ad-holding group WPP, developed the brand platform while WPP Media handled the media plan. You can unsubscribe at anytime.

Food 54

Food Ad Tech Agency CPM 54

Marketing Dive

JUNE 30, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. In January, it named Mischief @ No Fixed Address as lead creative agency. VaynerMedia became the brand’s social media and influencer marketing agency of record in March.

Retail 97

Retail Agency Ad Tech CPM 97

Single Grain

JULY 19, 2025

Choose channels: Plan for web-based access, mobile compatibility, and potential VR/AR integration based on your audience preferences. Innovative marketing leaders track multiple impact vectors to build comprehensive ROI arguments that resonate with finance teams and executive stakeholders.

Conversion Rate 52

Conversion Rate Conversion ROI Manufacturing 52

VideoWeek

JUNE 6, 2025

Open Intelligence will draw insights from across these datasets to help advertisers more effectively reach audiences, according to WPP Media. The agreement will allow users of the LG platform to access audience targeting and insights from Experian’s ConsumerView data, including demographic, behavioural and lifestyle insights.

Media 52

Media Agency Finance Ad Tech 52

Marketing Dive

JUNE 25, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Marketing 78

Marketing Cookies Agency Ad Tech 78

Marketing Dive

JUNE 30, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Additionally, DM9’s chief creative officer and co-president Icaro Doria has resigned from the agency, according to Adweek. You can unsubscribe at anytime.

Cookies 95

Cookies Retail Agency Ad Tech 95

More About Advertising

JUNE 3, 2025

Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients.

Audience 52

Audience Advertising Marketing Ad Tech 52

VideoWeek

FEBRUARY 21, 2025

billion loan to finance M&A deals, and CEO Pier Silvio Berlusconi said he would be monitoring both ProSieben’s financial status and the wider German economy, to help determine when to make a move. The Week for Brands & Agencies Dentsu Posts 2.6 Late last year, MFE secured a 3.4

Agency 94

Agency Food Media Ad Tech 94

Marketing Dive

JUNE 20, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Since its debut in late 2022, Uber Advertising has generated more than $1.5 billion in annual revenue, a growth rate of over 60% year on year.

Advertising 77

Advertising Click Through Rate Marketing Cookies 77

Basis

FEBRUARY 28, 2025

If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities. EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Martech

JANUARY 3, 2025

” Dig deeper: How to align teams early with a strategic event workshop The key to successful sponsorship programs is understanding the value of your audience. Finding speakers who resonate with your audience and can create compelling content without commanding headliner fees. “Find somebody who has done it before.

ROI 122

ROI Food Entertainment Finance 122

More About Advertising

JANUARY 1, 2025

As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

Advertising 52

Advertising Audience Finance Media 52

More About Advertising

DECEMBER 31, 2024

As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

Advertising 52

Advertising Audience Finance Media 52

Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” ET Loyalty 2.0

Retail 61

Retail Media Ad Tech Cookies 61

Marketing Dive

JUNE 17, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. is approaching AI as an investment that will eventually be embedded across every function of business, from marketing and creative to talent, finance and the supply chain.

Cookies 54

Cookies Retail Agency ROI 54

Marketing Dive

JUNE 20, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. However, to tap into this market, agencies need people with shared experiences to be able to express themselves authentically. You can unsubscribe at anytime.

Cookies 85

Cookies Agency ROI Public Relations 85

VideoWeek

APRIL 25, 2025

Top Stories WPP Says Clients Haven’t Reduced Spending Yet UK agency group WPP this morning was the last of the big four agency groups to report its Q1 financial results, showing a 2.7 Brands can now use Audigents curation solutions to reach Verves global audience of 2.5

Ad Tech 52

Ad Tech Cookies Agency Media 52

Marketing Dive

JUNE 20, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Cookies 109

Cookies Agency ROI Ad Tech 109

VideoWeek

DECEMBER 6, 2024

billion loan to help finance any moves it might wish to make next year relating to German TV business ProSiebenSat.1, IPG this week also announced it has completed its sale of digital agency Huge, which has been bought by private investment firm AEA Investors for an undisclosed fee. Top Stories MFE Lines Up 3.4 ProSiebenSat.1

Advertising 52

Advertising Retail Pharmaceuticals Media 52

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Single Grain

MAY 8, 2025

However, marketers must master current SEO technologies and trends and evolve their past strategies to fit audience needs. That said, SEO investments and campaigns will vary by audience needs, industry, and each company’s overall strategy and goals. Are you struggling to adapt to modern SEO needs?

SEO 52

SEO ROI Audience Finance 52

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 98

Audience Machine Learning Impressions Finance 98

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series.

Audience 98

Audience Retargeting Finance Ad network 98

Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. NFT promotion is an art in itself. Here are the top strategies to promote your NFT: PR.

Agency 113

Agency Marketing Non-Profit SEO 113

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care.

Marketing 114

Marketing Finance Cookies MarTech 114

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies.

Marketing 124

Marketing Brand Awareness Audience Finance 124

More About Advertising

AUGUST 5, 2020

It is now time for advertisers to catch up with the audience by providing compelling and satisfying content. Powered by the rise of the internet, this sector has grown by leaps and bounds in the last few years. Customers have also come a long way. This has been borne.

Agency 111

Agency Audience Advertising Ad Tech 111

Martech Series

SEPTEMBER 19, 2022

Seismic Digital, a consumer insights, digital strategy and activation agency, announced 30-year creative veteran Brian Grubb has been appointed their new Executive Creative Director, responsible for providing Seismic Digital clients with comprehensive creative strategy and oversight from inception to execution.

Healthcare 97

Healthcare Finance Communications Agency 97

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Digiday

DECEMBER 11, 2022

With its recently introduced TikTok channel, The Wall Street Journal has joined a number of other legacy publishers working to reach Gen Z and young millennial audiences on the platform, where many of these consumers are getting their news. It’s focused on three core content pillars: careers, personal finance and tech.

Finance 91

Finance Audience Entertainment Agency 91

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64