‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
Digiday
JUNE 5, 2022
Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Viv is not the only brand using TikTok as a marketing tool for educating its consumers. STATS FROM THE STORY.
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