article thumbnail

‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

Digiday

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Viv is not the only brand using TikTok as a marketing tool for educating its consumers. STATS FROM THE STORY.

article thumbnail

A Complete Introduction to Affiliate Marketing for Brands

Lemonads

Fortunately, affiliate marketing is a great alternative as this type of performance advertising delivers superb results for countless companies across the globe. Let’s Define Affiliate Marketing for Brands Affiliate marketing is a type of digital advertising used by millions of companies across the globe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is an affiliate marketer?

Lemonads

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

article thumbnail

Ecommerce Affiliate Marketing: 14 Reasons to Create a Partner Program for Your e-commerce Business

Lemonads

E-commerce affiliate marketing : Whether you’ve developed a unique product or focus on reselling third-party goods, the main goal of your e-commerce business should be to generate more sales. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

article thumbnail

How Affiliate Networks are great partners for Prepared Meal Delivery Brands?

Lemonads

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans? Then, this article is made especially for you.

article thumbnail

What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. In these cases, knowing which are the most important marketing key performance indicators (KPIs) can help you set up your affiliate campaign for success.

article thumbnail

AI-powered martech releases and news: Jan. 18

Martech

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions.

MarTech 98