More About Advertising

DECEMBER 12, 2022

Created by Armstrong Film and the TV2 creative department with media. The post Tinka escapes troll in 3D live action DOOH spot from Denmark’s TV2 first appeared on More About Advertising.

Media 106

Media Advertising Agency 106

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave?

Media 115

Media Advertising Audience Ad Exchange 115

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH.

Media 92

Media Advertising Brand Awareness Entertainment 92

Exchange Wire

MARCH 15, 2023

European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [.]

Media 52

Media Advertising 52

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using [.]

Demand Side Platform 52

Demand Side Platform Advertising Ad Tech Agency 52

Martech Series

JULY 11, 2022

is pleased to announce it has concluded a global strategic alliance with Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company. The post Hivestack And AXES Sign Strategic DOOH Partnership appeared first on MarTech Series.

Demand Side Platform 82

Demand Side Platform Ad Tech MarTech Marketing 82

Exchange Wire

MARCH 21, 2023

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [.]

Media 52

Media Advertising 52

Digiday

MARCH 30, 2023

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram.

Brand Awareness 63

Brand Awareness Marketing Media Social Advertising 63

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Exchange Wire

MARCH 9, 2023

JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform. First to market with this new [.]

Advertising 52

Advertising Media Marketing 52

Martech Series

JUNE 28, 2022

Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America. The boutique, demand-side programmatic platform will focus exclusively at first on DOOH. According to eMarketer, programmatic DOOH spend in the U.S.

Media 91

Media Marketing ROI MarTech 91

More About Advertising

JANUARY 26, 2023

Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The United, which brings together four premier digital advertising screens in the top three locations in the UK and the US.

Media 59

Media Advertising Ad Tech Finance 59

Admixer

OCTOBER 8, 2019

Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the recent years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market across the globe, according to the DAN report.

Advertising 52

Advertising Media Ad Server Marketing 52

Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

Advertising 52

Advertising Cookies Ad Space Audience 52

Martech Series

JANUARY 9, 2023

The new partnership will focus on providing access to Phi’s premium digital billboards in UAE to global advertisers via Lemma. With its integration with leading global DSPs and unprecedented flexibility, Lemma will make Phi’s DOOH inventory available worldwide via the platform for programmatic purchase.

Advertising 73

Advertising Fill rate ROI Audience 73

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Programmatic DOOH. Why we care.

Demand Side Platform 121

Demand Side Platform Retail Media Retargeting 121

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Exchange Wire

DECEMBER 13, 2022

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, and in-Store Media, the leader in DOOH retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH [.].

Media 52

Media Retail Advertising 52

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. It would be one thing if this was a study of longtime billboard advertisers.

Geo targeting 107

Geo targeting Advertising MarTech Audience 107

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

More About Advertising

SEPTEMBER 7, 2023

Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium digital out of home (DOOH) screens across the UK to build awareness around the environmental charity’s work to protect wildlife species and save threatened habitats.

Media 69

Media Advertising Agency 69

Exchange Wire

NOVEMBER 23, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [.].

Media 52

Media Advertising Ad Tech 52

More About Advertising

MARCH 21, 2023

Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight and media owner Ocean Outdoor saying consumers are “drawn further to brands on social media when they have seen the brand coverage on DOOH first.”

Media 75

Media Advertising Finance 75

Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. This improvement upholds Volta’s ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns.

Impressions 71

Impressions Media Advertising Retail 71

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Our robust suite of DOOH solutions provides an opportunity to make further connections with the right audience at the right time at the right place for any media assets.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. View of Las Vegas through Beeyond Media’s map view.

Ad Targeting 118

Ad Targeting Demand Side Platform Impressions Audience 118

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. Defining DOOH, OTT and CTV Before we get into it, let’s make sure we’re on the same page.

Advertising 52

Advertising Viewability Marketing Media 52

Ad Monsters

JANUARY 24, 2024

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience.

Retail 78

Retail Media Cookies Conversion 78

illumin

AUGUST 26, 2020

Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising.

Media 92

Media Demand Side Platform Advertising Geo targeting 92

Basis

JANUARY 4, 2023

Digital advertising is recalibrating. last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. in 2023 (up from 90.2% of the population.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

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Advertising Ad Inventory Viewability Audience 100

Exchange Wire

MARCH 23, 2023

In this article written exclusively for ExchangeWire, Edmund Mullins, director of industry partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [.]

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Media Advertising 129

More About Advertising

JULY 15, 2022

WPP’s Wavemaker has won train and coach booking service Trainline’s media strategy and planning account for the UK, Italy and France. The account includes social media, addressable TV, digital audio, out of home (OOH) and digital out of home (DOOH), as well as digital, radio and influencer.

Media 59

Media Advertising Ad Tech Finance 59

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Why we care.

Retail 112

Retail Impressions Shipping Media 112

Digiday

OCTOBER 11, 2022

Mike Schott, executive vice president, media sales, Volta Charging. As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Amazon, Walmart, Kroger, Target, Best Buy, Walgreens, Ulta, Home Depot and more now have their own media offerings.

Retail 57

Retail Media Viewability Brand Awareness 57

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .

Retail 98

Retail Media Demand Side Platform Ad network 98