The Washington Post Slashes Commercial Headcount As Challenges Mount
Adweek
JANUARY 7, 2025
The reductions, which will affect fewer than 100 staff in total, will apply primarily to the advertising sales, marking, and information technology teams,
Adweek
JANUARY 7, 2025
The reductions, which will affect fewer than 100 staff in total, will apply primarily to the advertising sales, marking, and information technology teams,
Adweek
AUGUST 9, 2022
Meta introduced new targeting segments for business-to-business advertisers on its platform, The company said in a blog post Tuesday that more than 200 million businesses and over 2.9 The new b-to-b targeting options when creating campaigns are: IT decision-makers: People who are information technology decision makers, based on their.
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Ad Monsters
OCTOBER 10, 2024
Jon Schultz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge. Fast-forward and Jon is now CMO at Viant Technology, a role he never expected to hold for 16 years. Although that ~3.5%
Martech
FEBRUARY 20, 2025
Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.
Martech
NOVEMBER 9, 2022
Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.
Martech Series
OCTOBER 24, 2022
As part of the Technical Advisory Board, Yeung will advise on product strategy and development of Rokt’s cutting-edge ecommerce and advertising solutions. He most recently served as Google’s Director of Product Management and Product Lead for Advertising in Emerging Markets.
Martech Series
JULY 26, 2022
ZW Data Action Technologies, Inc. , This cooperation with FGA is another important initiative for the Company to continue its expansion to the NFT market, following its cooperation with China Digital Culture (HKG:08175) and Guangzhou Digital Gold Information Technology Co.,
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