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Rokt Builds Out Product Development Team With Appointment of Two Google Veterans

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86
Machine Learning eCommerce Information Technology MarTech 86
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How agencies adapt as bots evolve

Digiday

SEPTEMBER 27, 2022

While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “I’d say what all that bot-generated content really endangers is the engaging experience advertisers want to be part of,” said David F.

Agency 66
Agency Machine Learning Conversion Media 66
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