Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV
Adweek
JULY 10, 2025
Samba TV By Saleah Blancaflor --> Today, AI-driven technology firm Samba TV released its 2025 State of Diversity TV report, which highlights the representation gaps that are still prominent across TV and advertising. Meanwhile, white households received 63% of ad impressions despite accounting for just 58% of the population.
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