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Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV

Adweek

Samba TV By Saleah Blancaflor --> Today, AI-driven technology firm Samba TV released its 2025 State of Diversity TV report, which highlights the representation gaps that are still prominent across TV and advertising. Meanwhile, white households received 63% of ad impressions despite accounting for just 58% of the population.

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Apple’s Tech Impresses Everyone But Garrett the Cat and His Loyal Owner

Adweek

He shows his partner his achievement, but she is less than impressed, saying dryly, “I always knew you hated Garrett.” BrittaneyKiefer | brittaney.kiefer@adweek.com Recommended videos The Latest ADWEEK Branded Read More Ad-Supported Music Unlocks Access for Audiences and Advertisers By Molly Fuard Wait, What Is Agentic AI?

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

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7 successful marketing campaigns that met 2025’s chaos with determination

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Courtesy of State Farm For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. You can unsubscribe at anytime.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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How AI and ML bridge the attribution disconnect across marketing channels

Martech

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

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