Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Processing.

MarTech 117

MarTech Click Through Rate Machine Learning Conversion 117

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 119

MarTech Audience Marketing Conversion 119

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams.

MarTech 120

MarTech Machine Learning Conversion Rate Conversion 120

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington.

Advertising 136

Advertising Non-Profit MarTech SEO 136

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. The post AI-powered martech releases and news: July 11 appeared first on MarTech.

MarTech 107

MarTech SEO Machine Learning Audience 107

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. The post AI-powered martech news and releases: January 9 appeared first on MarTech.

MarTech 120

MarTech CPM Banner Retail 120

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 130

Media Advertising Conversion Rate Machine Learning 130

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. Azerion acquired Advanced Contextual, a company focused on contextual advertising.

MarTech 113

MarTech Conversion eCommerce Audience 113

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. The platform enables media and advertising companies to create efficient, sustainable advertising products. Processing.

MarTech 102

MarTech Retail Conversion Education 102

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 124

Advertising Marketing Conversion Rate Audience 124

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? But that might not be the right conversation.

Retail 130

Retail Media Advertising Agency 130

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi Processing.

MarTech 120

MarTech Non-Profit eCommerce Machine Learning 120

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies. Processing.

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Semrush is MarTech’s parent company.) Agora launched the Conversational AI Engine, which enables developers to build interactive voice experiences.

MarTech 109

MarTech SEO Conversion Retail 109

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences.

MarTech 109

MarTech Conversion Entertainment Marketing 109

Martech

NOVEMBER 18, 2024

Many marketing teams are missing out because they think that conversion rate is just one metric. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Eyeballs for advertising. Enter ‘email list growth conversion rate.’

Conversion Rate 122

Conversion Rate Conversion Marketing MarTech 122

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents. QProbe is part of Toluna’s AI Everywhere strategy and aims to create conversational insights in quantitative and qualitative research.

MarTech 76

MarTech Ad Inventory Ad Space Conversion 76

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. VeraViews , a provider of blockchain-powered advertising transparency solutions, partnered with AIREV to integrate OnDemand, an AI platform. The post AI-powered martech news and releases: December 19 appeared first on MarTech. Processing.

MarTech 102

MarTech Communications Conversion Marketing 102

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms. appeared first on MarTech. Processing.

Cookies 126

Cookies Conversion MarTech Advertising 126

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 123

Media Advertising Ad Ops Non-Profit 123

Martech

APRIL 21, 2025

Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Attribution sucks Attribution is the typical way martech measures performance. Google wont tell you the difference in conversions between people who clicked on the ad, saw the ad and those who saw no ad.

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Why we care. Awareness Plans. Email: Business email address Sign me up! Processing.

Brand Awareness 128

Brand Awareness Conversion MarTech Advertising 128

Martech

MAY 1, 2025

Here are this weeks AI-powered martech releases: Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. It maintains conversation continuity and uses contextual memory to respond based on previous interactions, aiming to address issues before they escalate. Processing.

MarTech 80

MarTech A/B Testing SEO Conversion 80

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Job function.

Advertising 91

Advertising Media Conversion Audience 91

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. The post AI-powered martech releases and news: February 27 appeared first on MarTech.

MarTech 89

MarTech Conversion Rate SEO Audience 89

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 73

MarTech Conversion Fashion Retail 73

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. Viant Technology’ s ViantAI is an autonomous programmatic advertising platform. It handles every stage of programmatic advertising, from building campaigns to optimizing execution, creating fully data-driven media plans and executing them. Processing.

MarTech 67

MarTech Audience Communications Conversion 67

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. The platform integrates sales and trafficking across multiple advertising channels. billion, up from $4 billion last year. Processing.

MarTech 77

MarTech Ad Server Audience Entertainment 77

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers.

Conversion 119

Conversion Advertising eCommerce Conversion Rate 119

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. “Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” Google finally broke the stalemate.

Cookies 121

Cookies Conversion Education Impressions 121

Martech

SEPTEMBER 9, 2024

ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. Why we care. First seen. Processing.

CPC 120

CPC Machine Learning CPA Conversion 120

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Identify different targeting options that allow advertisers to become part of these conversations.

Conversion 117

Conversion CPC Advertising MarTech 117

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Advertisers benefit.

Retail 121

Retail Media Retargeting Audience 121

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. This contributes to the perception that devices and apps monitor consumers offline audio conversations. But differences in attitudes exist.

Retargeting 131

Retargeting Ad Targeting Manufacturing Communications 131