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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. By ensuring ads run on trusted publisher sites, brands can control the environments where ads run. These brands operate across the U.S., Europe and Latin America.

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Cut Through the Chaos with Automated Connected TV Advertising

Basis

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. Ad spend on the channel is projected to hit $29.5 Why the explosion?

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How brands should react to market slowdowns

Martech

Despite the uncertain climate, these brands either maintained or increased their ad spend. With fewer advertisers in the market, their brand messaging stood out more, resulting in a higher recall value, ensuring that when consumers are ready to spend again, these brands are top-of-mind. The result?

Marketing 119
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MarTech Interview with Liz Carter, CMO at Reputation

Martech Series

Our department is responsible for driving broader brand awareness and advancing the organization’s mission of managing consumer feedback from acquisition to loyalty. It can’t be a finance or sales exercise with little to no input from the CMO. CMOs need to own the demand model.

MarTech 99
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TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Martech Series

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

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Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! Whether you are an advertiser or a publisher, we’ve got you covered! What Is Native Advertising?

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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. Below, we’ll go over the definition of advertising KPIs, explain their importance, and go over the 10 most important metrics in affiliate marketing. But, remember that the type of campaign also influences your KPIs.