illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

MAY 29, 2022

It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency. Retailer JC Penney named dentsu X its media agency of record, consolidating all of its media there. HMG said it’s the first agency group to partner with Liveramp’s post-cookie solution. Speed reading.

Media 84

Media Advertising Pharmaceuticals Marketing 84

Digiday

FEBRUARY 8, 2023

With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S.

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Agency Media GDPR Pharmaceuticals 69

Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.

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Agency Media Pharmaceuticals Education 69

Ad Monsters

JANUARY 28, 2024

Last year, for Data Privacy Day, fellow privacy lawyer Farah Zaman, pondered whether the recent focus on data privacy in advertising would continue. Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent.

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Pharmaceuticals Ad Tech Healthcare Audience 114

More About Advertising

JUNE 30, 2015

WPP-owned brand agency The Partners, has appointed Peter Henshaw (left) from InVentive Europe as a creative director to lead the the agency’s Health Team. Henshaw has advised government departments, pharmaceutical companies and the food and drinks industry on healthcare communications.

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Pharmaceuticals Healthcare Food Communications 56

More About Advertising

JUNE 19, 2015

The ever expanding Cannes International Festival of Creativity kicked off this week (the main event starts next week) with a ‘Health’ fest, covering pharmaceutical ads and ‘wellness.’ ’ Some might contest that the two go hand in hand. It’s part.

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Pharmaceuticals Agency Advertising 64

Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA. Marketing laws and regulations are nothing new.

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GDPR Marketing Pharmaceuticals Healthcare 140

More About Advertising

OCTOBER 18, 2021

Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals.

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Pharmaceuticals Marketing Advertising Finance 52

Digiday

JULY 31, 2022

There are two competing narratives on advertising at the moment. The agency perspective is upbeat, considering the downturn that isn’t yet a recession but looks increasingly like one. There were advertising cuts across the largest online media owners over the last quarter — some more severe than others, of course.

Pharmaceuticals 73

Pharmaceuticals Pop-Up Agency Food 73

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. We use HubSpot at my agency and here’s how we configured it to optimize our SEs routine: Centralized storage for all resources. In some cases, each of these tactics may work. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

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Marketing Communications Pharmaceuticals Conversion 116

VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

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Demand Side Platform Agency Non-Profit Media 98

More About Advertising

MARCH 5, 2023

VCCP Health is doing its best to create a “brand purpose” for Israeli firm Teva Pharmaceuticals with a new campaign showing a frazzled carer who valiantly manages to retain her sense of humour – most of the time. According to VCCP, 12,000 people join the ranks of unpaid carers in the UK every day, so.

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Pharmaceuticals Advertising Agency 45

VideoWeek

MAY 31, 2023

Agency group Dentsu today downgraded its 2023 ad spend forecast for the second time, expecting “a flat year for advertising” as macroeconomic factors, turbulent financial sectors and the war in Ukraine continue to squeeze spending. According to the forecast, global growth will slow from 7.9 percent in 2022 to 3.3

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Pharmaceuticals Agency Media Audience 59

VideoWeek

DECEMBER 10, 2024

Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion – the biggest agency holding group in the world. They both work extensively across the creative and media sides of advertising.

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Pharmaceuticals Healthcare Retail eCommerce 52

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

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Manufacturing SEO Communications Pharmaceuticals 97

Digiday

MARCH 28, 2023

“They [advertisers] buy into what TikTok is selling in terms of privacy,” he continued. ” Furthermore, Tinuit’s Ben-Zvi also noted that while the majority of his agency’s social roster is on TikTok now, nobody’s been talking about pulling the pixel. The congressional hearing certainly didn’t.

Marketing 69

Marketing Pharmaceuticals Education Advertising 69

All About Advertising Law

JANUARY 9, 2019

Food and Drug Administration (FDA) – Dr. Scott Gottlieb – issued a statement letting everyone know that the agency is aware of the implications of the Agriculture Improvement Act of 2018 (a/k/a the Farm Bill). With the ink on the president’s signature barely dry, the commissioner of the U.S. Is significant change imminent?

Food 40

Food Pharmaceuticals Manufacturing Agency 40

Digiday

MARCH 1, 2023

advertisers. Adding up advertising Despite about half The Guardian’s 87 million global monthly uniques coming from North America in 2022, only 15% of the company’s total revenue is earned from its North American business, according to Steve Sachs, managing director of Guardian U.S. To improve brand awareness in the U.S.,

Media 69

Media Audience Pharmaceuticals Agency 69

InMobi

DECEMBER 9, 2019

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Marketing Retail 52

All About Advertising Law

JULY 6, 2021

The rule also extends the definition of a label beyond physical products to certain online labels, though it stops short of covering advertising more broadly, or agricultural products under the purview of the USDA. We will be sharing more on what these rule changes mean for advertisers.

Pharmaceuticals 52

Pharmaceuticals Healthcare Agency Advertising 52

VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

All About Advertising Law

FEBRUARY 7, 2018

The message from these agencies is clear—manufacturers and distributors of products regulated by CPSC and/or FDA would be wise to ensure their product quality processes and compliance programs enable swift communication to regulators and the public. ” The next day, the U.S.

Manufacturing 40

Manufacturing Food Communications Pharmaceuticals 40

VideoWeek

MAY 19, 2023

“By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read. ” Future added that ad revenues performed better in the UK, due to a better mix of video and direct advertising on its UK properties. .

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

SEPTEMBER 22, 2023

An example might be purchasing a pharmaceutical drug. This model has been widely used in marketing and advertising for over a century. But, if they see or hear an advertisement for a cooling vest, they might have an “aha!” So, capturing people at this stage generally consists of outbound marketing or advertising.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

NOVEMBER 24, 2020

From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. Deceptive digital advertising has radical consequences, so make sure you don't make false claims. They had to settle the litigation – worth $1.55

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Marketing GDPR Shipping Fashion 64

VideoWeek

NOVEMBER 10, 2023

Roblox Launches Video Ads Popular video game Roblox this week announced it is testing a new video ad format, as it expands its advertising offering and looks to grow ad revenues for both itself and developers who create games and experiences within Roblox’s platform. More than half of India’s 1.4 percent annual growth.

Video Ads 52

Video Ads Impressions Viewability Media 52

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated as it doesn’t suit the needs of modern brands. So, just how has the in-housing trend evolved to date?

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Agency Media Demand Side Platform A/B Testing 94

Digiday

NOVEMBER 7, 2022

Court Avenue, which has its hands in agency media and creative, social, consulting and digital development, quietly got an e-commerce unit up and running behind the scenes since its founding in early 2020. Part of that was acquiring SpaceShop, a firm run by Brandy Alexander-Wimberly, who’s now Icon Commerce’s senior director of strategy. “As

Agency 69

Agency Media Retail Pharmaceuticals 69

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 69

Agency Media Retail Entertainment 69

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands. So, just how has the in-housing trend evolved to date?

Agency 75

Agency Finance Media Demand Side Platform 75

Rob Campbell

MAY 22, 2024

Whenever I am in the US, the thing that always shocks me – regardless how many times I’m there – are the pharmaceutical and lawyer ads. Pharmaceutical on TV. Legal on billboards. They’re everywhere … forcing themselves on you like a white, male, company executive at the Christmas party.

Pharmaceuticals 64

Pharmaceuticals Agency Advertising Marketing 64

VideoWeek

DECEMBER 13, 2024

Advertisers will be able to target their campaigns based on programmes, genre, viewer demographic and device-type, according to the commercial broadcaster. The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 Chartboost was previously owned by Zynga, a mobile games publisher.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Martech

JULY 17, 2024

Chief Justice John Roberts said federal judges “must exercise their independent judgment in deciding whether an agency has acted within its statutory authority.” And, of course, regulators created a lot of rules around advertising. Others are broader, like the FTC’s rulings around truth in advertising. Automatic renewals.

Pharmaceuticals 120

Pharmaceuticals GDPR Manufacturing MarTech 120

Martech

JULY 13, 2021

Ogilvy Health is an agency within the Ogilvy group that operates a global network with offices in South Africa, India, Spain, France, Belgium, Italy, and Argentina. Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients.

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Pharmaceuticals Marketing Healthcare Banner 136

VideoWeek

DECEMBER 6, 2024

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Deregulation, lower interest rates, and even the prospect of inflation are all expected to benefit US advertising.

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Advertising Retail Pharmaceuticals Media 52