Digiday

MAY 31, 2022

Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. Overheated valuations in ad tech are on the wane. Good opportunities always exist in the ad market — even when it’s down. On how the ad market will weather the economic storm this year and the subsequent fallout on PubMatic.

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PubMatic

SEPTEMBER 26, 2023

There’s no getting away from the need to remain nimble when it comes to today’s online and mobile ecosystem. But that doesn’t mean publishers, developers and marketers should have to rewrite their playbooks entirely every time another state passes a new piece of privacy legislation or a major tech platform tweaks its data-sharing practices.

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Digiday

FEBRUARY 1, 2023

If only there were ways for advertisers to curate ad tech sellers, pools of inventory and sites into a safer sandbox — one that’s bereft of the low quality, sometimes duplicitous, inventory that tends to be a direct consequence of what makes the programmatic marketplace so open. That’s changing — slowly but surely.

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PubMatic

MAY 27, 2022

Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV. The best tech platform for a publisher may be from a vendor that also provides demand or maybe from a vendor that provides technology only.

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VideoWeek

JULY 4, 2023

A brief history of SPO As mentioned above, the disintermediation discussion fits into the wider trend of supply-path optimisation, a process by which buyers, sellers, and ad tech vendors are working to create more efficient paths between the advertisers spending money, and the publishers and broadcasters which display their ads.

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Digiday

APRIL 16, 2023

ClearLine’s launch represents a necessary evolution of the ad tech sector that “significantly increases spend going towards working media,” according to the SSP’s press statement. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’?

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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VideoWeek

DECEMBER 18, 2023

VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. We expect more brands to start looking at ways of enhancing their ad messaging based on audience to drive performance with intelligent use of creative formats. Advertising creatives will also benefit from AI.

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VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Google is also now folding Gemini, its most advanced AI model, into the ad tool.

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InMobi

MARCH 12, 2020

This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. This helps to explain why supply-side platforms like PubMatic were strict about enforcement as well.

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VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. and iPadOS 14.5 — it offered users an easier way to opt out of being tracked by apps with added controls for how companies collect, share and use personal information.

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VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. This combines the more automatic, efficient method of buying inventory with the seamless ad experiences consumers expect from TV.

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VideoWeek

MAY 27, 2022

Video Drives European Ad Spend Growth. IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020.

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PubMatic

JANUARY 11, 2024

Ad-supported apps are one of the most popular revenue models, because they allow app developers to generate income while making the app free to the user. Ads for these apps are mostly integrated and served using third-party software development kits (SDKs). SDK testing is not limited to writing and executing test scripts.

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VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. ProSieben Lowers Revenue Outlook as Ad Revenues Struggle. Digital Ad Market Grew 15 Percent in H1, Finds IAB UK.

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Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. For example, automated bid assignment allows automatic bidding for keywords and ad groups. Another example is Integral Ad Science, an ad verification company. Cookies are done?

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Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added. . Do such developments represent a proxy war?

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MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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VideoWeek

JUNE 17, 2022

In this week’s Week in Review: Roku and Walmart debut QR code-free shoppable ads, Apple buys MLS rights, and Germany’s Bundeskartellamt investigates ATT. Roku and Walmart Debut QR Code-Free Shoppable TV Ads. Roku’s targeting and optimisation tools will be used for ad delivery, while Walmart’s.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Ad Servers in Display Lumascape.

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VideoWeek

MARCH 11, 2024

The new Adalytics study was prompted by an investigation into one of its client’s digital ad spending. Adalytics however identified $10 million worth of that brand’s ad spend ending up on MFA websites, and as a result ran a wider study into MFA. and/or Jounce Media to be MFA.

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VideoWeek

DECEMBER 16, 2022

In this week’s Week in Review: Netflix struggles to fulfil its ad commitments, publishers see steady revenue growth, and Amplified Intelligence acquires AttentvAds. Netflix Stock Drops After Reports of Low Ad Uptake. The Week in Tech. Twitter Blue to Halve Ads. Top Stories. They can’t deliver. Percent in Q3.

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AdvertiseMint

JANUARY 24, 2024

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Pretty cool, right?

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform? PubMatic 4.

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VideoWeek

SEPTEMBER 16, 2022

In this week’s Week in Review: UK government may scrap HFSS ad ban, Roku reworks content discovery, and Bridgepoint backs MiQ. UK Government Considers Scrapping HFSS Ad Ban. Private equity firm Bridgepoint has taken a majority stake in ad tech company MiQ, the two companies announced this week. The Week in Tech.

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VideoWeek

AUGUST 4, 2023

In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. Privacy mechanisms employed for ID creation. What is ConnectID?

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Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. The Top Ad Tech News of 2023 U.S. AD SPEND PROJECTED TO INCREASE IN Q4 AND 2024 Ad recession where? As the year progresses into Q4, ad spend predictions are much more optimistic.

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