Digiday

JANUARY 23, 2023

As for brand categories, beauty brands, food brands and travel brands, among others, are those experimenting with search. Aaron Levy, Tinuiti’s vp of paid search, noted that, “We’re not viewing TikTok as a threat to Google Ads, but more an opportunity for horizontal expansion.

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Agency Marketing Food Affiliates 61

Basis

JANUARY 24, 2024

Marketers can then use a customer data platform (CDP) like LiveRamp to turn that data into audience segments for ad targeting and to find lookalikes of existing customers. What cookieless marketing solutions are particularly useful for restaurant and dining advertisers?

Advertising 59

Advertising Marketing Cookies Retargeting 59

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Heard an ad for a home security system while listening to a true crime podcast? Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site?

Advertising 75

Advertising Cookies CPM Retargeting 75

VideoWeek

MAY 8, 2024

Three new content hubs on Vizio’s home screen – Vizio Gaming, Sports Hub, and Always On Newsroom – will offer QR-code based shoppable ads. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

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Machine Learning Audience Banner Demand Side Platform 52

Digiday

OCTOBER 18, 2022

According to experts, the Kroger-Albertsons deal will bring a great deal of focus to retail media, and the new combined entity might even be able to challenge Walmart, the second biggest player in the retail media space, by offering brands a more compelling ad offering and a greater breadth of data that can be used to aid in ad targeting.

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Retail Media Manufacturing Finance 58

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Heard an ad for a home security system while listening to a true crime podcast? Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site?

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. The closest topic Google has (at the moment) is ‘Food & Drink.’”. Topics may be a more realistic option than FLoC, marketers say.

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Cookies Audience Food Advertising 90

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. AdXXX for Interstitial Ads.

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Ad network Fill rate Banner CPM 52

AdvertiseMint

NOVEMBER 21, 2023

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. For instance, US food delivery company DoorDash uses AI technology to forecast food delivery demand in a given area based on past orders, weather, and nearby events.

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Machine Learning Marketing Audience Conversion 52

VideoWeek

FEBRUARY 23, 2024

BuzzFeed CEO Jonah Peretti said the changes will make BuzzFeed “more profitable, more nimble, and more innovative” New York Times Plans Generative AI Ad Tool The New York Times is building new ad targeting solutions based on generative AI, which it plans to release later this year, Axios reported this week.

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Digiday

JUNE 7, 2022

37%: Percentage share of brand and agency professionals surveyed by Digiday who said they would “definitely” buy ads on Netflix. As TikTok popularity swells, Silk looks to tap growth: The plant-based food brand started advertising on TikTok in April 2022. The levels of ad targeting and data sharing are also questions being asked.

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Agency Ad Tech Impressions Media 64

Ad Beat

JANUARY 1, 2020

They’ve also added a “Call Now ” button on the mobile ad that the customer can click on to order or make a reservation. During market research, the fast-food giant found that “KFC stores had a click-through rate of 40 percent above the industry standard” which is a testament to the impact of location-based targeting.

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Mobile Ads Click Through Rate CPM Real Estate 52

TechCrunch Ads

AUGUST 2, 2022

Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. Although question marks remain over whether the alternative ad targeting proposals it’s cooking up ( under close regulatory scrutiny in Europe ) will pass a dual review process, factoring in competition and privacy oversight, or not.

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GDPR Ad Targeting Cookies Advertising 123

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. They look for opportunities near key retailers, like Whole Foods. They’ve leaned into market-endemic tactics when choosing their placements.

Pop-Up 79

Pop-Up Retail Audience Brand Awareness 79

Brid.tv

NOVEMBER 17, 2023

Alternatives to Behavioral Targeting Whether due to the phaseout of third-party cookies or for legal or ethical reasons, the advertising community has been coming up with possible alternatives , both for data collection and for ad targeting. This is a multifold solution among behavioral alternatives.

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GDPR Cookies Real Estate Non-Profit 79

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

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Header Bidding Fill rate Ad Server Audience 79

AdvertiseMint

JANUARY 13, 2022

In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately. This information can be used to improve ad targeting on social media platforms and throughout your business. 3) Observe & Analyze Your Competitors.

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Media Marketing Audience Brand Awareness 59

Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

ROI 52

ROI Conversion CPC Food 52

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

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Ad Tech Ad Server Media Agency 98

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Platforms expand data clean room and ad targeting options While perhaps not as colorful a category as ad innovations, platforms’ recent data innovations warrant discussion as well.

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Audience Agency Advertising Ad Exchange 59

Single Grain

JULY 18, 2023

This is an excellent example of personalized retargeting made possible through programmatic advertising: Related Content: Retargeting 101: Why It’s Essential for Any Marketing Funnel Contextual Targeting Let’s say you’re reading an article about healthy eating habits on a popular health and wellness website.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 8, 2023

Case Study 6: Kellogg’s Increased Their Ad Visibility by 25% with Programmatic Ads Advertiser: Kellogg Company Advertising Agency That Drove Success : Cyber Publicity Challenge : Kellogg Company has a strong presence in the American frozen foods sector. Moreover, they managed a diverse portfolio of over a dozen brands.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message.

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Video Ads A/B Testing Audience Pop-Up 97

Single Grain

AUGUST 3, 2021

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

JUNE 26, 2023

McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally.

SEO 52

SEO Food Audience Media 52

Single Grain

OCTOBER 27, 2020

Type those keywords into a tool like SEMrush to see what your competition is for those specific keywords: When you view each individual keyword, you’ll be able to see which companies are currently running ads targeting that keyword effectively and view their ad copy. Beginner’s Guide to Amazon PPC Ad Campaigns.

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Audience Pop-Up Media Marketing 136

Digiday

DECEMBER 19, 2022

This registration strategy offers two solutions: It increases total traffic to help support the publication’s ad revenue and the additional first-party data from free accounts is useful to the publication for honing its ad targeting or providing additional monetizable audience data points.

Audience 59

Audience Finance Impressions Entertainment 59