Martech

JUNE 15, 2023

Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 111

Ad Targeting Demand Side Platform Impressions Audience 111

Digiday

JUNE 7, 2022

As TikTok popularity swells, Silk looks to tap growth: The plant-based food brand started advertising on TikTok in April 2022. Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness: Viv started posting educational series on TikTok in April 2021.

Agency 65

Agency Ad Tech Impressions Media 65

AdvertiseMint

JANUARY 13, 2022

In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately. You can also view Facebook pages of other large brands to determine which social media marketing strategies are working best for them and which ones you should avoid.

Media 59

Media Marketing Audience Brand Awareness 59

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups.

Pop-Up 75

Pop-Up Retail Audience Brand Awareness 75

Single Grain

JULY 20, 2023

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Does that mean you shouldn’t bid on long-tail keywords?

ROI 52

ROI Conversion CPC Food 52

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Advertisers can give customers a full-screen, seven-second brand experience when they launch the Freevee app on Fire TV for the first time in a day.

Audience 61

Audience Agency Advertising Ad Exchange 61

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars. You see ads for organic food products and fitness equipment when you scroll down the page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52