Digiday

JUNE 16, 2025

Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette.

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Digiday

JANUARY 21, 2025

Stuart Michell, chief commercial officer at WHSmith North America, said the networks appeal rested on the huge numbers of people who routinely trudge through American airports some 2.3 Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Retail 78

Retail Real Estate Ad network Media 78

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JUNE 10, 2024

The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. This is a member-exclusive article from Digiday.

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AdExchanger

JUNE 19, 2024

overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger. Before takeoff on the 7:50 p.m.

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Martech Series

SEPTEMBER 9, 2022

Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web. In less than 10 minutes, customers can build their campaigns from the ground up and see their ads go live within 24 hours.

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Ad network Marketing Fashion eCommerce 98

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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Ad network Conversion CPC CPM 98

Martech

JANUARY 5, 2022

For marketers who want to avoid paying through the nose to advertise in a walled garden like Amazon or Facebook, an opportunity to advertise through a big box chain raises the same questions. It also raises the bar for understanding the customer’s limits to being served too many ads.

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Ad network Electronics Retail MarTech 113

AdExchanger

OCTOBER 21, 2024

Plus, Charter Communications will begin a huge marketing push on streaming platforms next year. The post Is Curation Just An Ad Network?; The chorus of curation critics is growing. Cable Courts Cord-Cutters With Streaming Bundles appeared first on AdExchanger.

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Marketing Dive

AUGUST 1, 2022

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

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Ad network Retail 126

Martech

SEPTEMBER 6, 2024

The DOJ and 17 state attorneys general say that by tying its tools for publishers and advertisers together, those products let the company dominate the digital advertising market. Market share is the first thing courts consider when determining if a monopoly exists. The United Kingdom today said it is anti-competitive behavior.

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Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. But marketing was often on the outside looking in, which makes even less sense today in an era of higher accountability and doing more with less.

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Marketing Ad network MarTech Conversion 95

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

CPC 115

CPC Ad Tech Demand Side Platform Conversion Rate 115

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Mobile Ads Ad network Header Bidding CPM 75

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

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Ad network Ad Ops ROI Education 105

Ad Tech Daily

MARCH 20, 2023

Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network appeared first on Ad Tech Daily. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io

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Ad network Media Ad Tech Advertising 98

AdExchanger

NOVEMBER 28, 2023

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.

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Marketing Ad network Audience Media 113

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In the last 10 years we have seen a huge change in marketing as digital took over from TV as the dominant form.

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Media Marketing Retail SEO 52

Ad Monsters

MAY 12, 2025

The majority of ad spend52%–goes to walled gardens like Meta, Google, TikTok and others, even as user numbers on these platforms fall. B2B media platform Business of Apps found that in 2024, the minimum Facebook Ads cost per install would stay at $2, but the maximum jumped up to $5.50. There are a few reasons for this.

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Fill rate Machine Learning Ad network Audience 90

AdExchanger

OCTOBER 29, 2024

Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […] The post Freestar Is Taking The ‘Baby Carrot’ Approach To Curation appeared first on AdExchanger.

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Ad network Media Marketing 108

Digiday

DECEMBER 19, 2024

The crusade to make everything an ad network continues as yet another player enters the space: real estate media. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Real Estate Retail Media Ad network 72

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

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Ad Tech Ad network Media Marketing 91

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds.

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Advertising Audience Search Advertising Ad network 95

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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Ad Exchange Ad network Ad Space Impressions 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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Ad Exchange Ad network Ad Space Impressions 52

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

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MNTN

AUGUST 5, 2024

This relatively meteoric pace makes CTV the fastest-growing paid marketing channel in the United States. Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

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Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

This relatively meteoric pace makes CTV the fastest-growing paid marketing channel in the United States. Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

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Ad network Ad Exchange Ad Space Audience 52

Digiday

AUGUST 16, 2023

Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad network Agency Marketing Media 69

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech!

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Marketing SEO Conversion MarTech 115

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Monetize More

MARCH 2, 2023

Premium publishers use private marketplaces: With private markets, only a set group of advertisers can bid on a publisher’s ad inventory. Real-Time Bidding Benefits for advertisers From the perspective of buyers/advertisers Econsultancy.com describes it as a form of PPC or pay-per-click marketing.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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Ad network Conversion Rate Ad Tech Advertising 52

Digiday

AUGUST 23, 2022

The post This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model appeared first on Digiday.

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Ad network Media Advertising Marketing 68

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

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Marketing Ad network ROI MarTech 126

illumin

MAY 31, 2024

This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. eMarketer suggests retail media ad spending will total $137.1

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Marketing Retail Finance Ad network 111

Paleo AdTech

DECEMBER 10, 2023

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. Another early website, post-WebConnect but still focused on lists

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