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3 ways to optimize your marketing funnel for driving revenue and leads

Martech

Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Paycor. Free registration to view the entire program on-demand.) What could be the cause?

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Google to remove GA4 integration with Optimize

Martech

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. If you’re using it in any way beyond GA, it will affect your strategy. If you don’t use Optimize, your strategy can transform and evolve with this change. Now, the good news. What you should do. Get MarTech!

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

While often associated with email, marketing automation in B2C, in particular, is used across channels. Automated messages use customer data to target specific needs and interests. B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

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7 Best Mobile Ad Optimization Strategies

Monetize More

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Mobile Ad Formats: Best Practices Use high-quality visuals and clear messaging that resonates with your target audience.

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New “Phygital” Martech Platform Turns Experiential Marketing into Data Goldmine

Martech Series

Optimizations like this are a big part of the reason why brands regularly see conversion rates above 50%. With data privacy weighing heavily on the minds of consumers and brands alike, Tapple’s mobile experiences are a step ahead of privacy regulations, eliminating the use of cookies and pixels to track consumer activity.

MarTech 90
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Rebuilding User Acquisition

InMobi

A/B Testing Advantages and Best Practices: A/B testing allows app marketers to experiment with various creatives, ad formats, and strategies. A/B Testing Advantages and Best Practices: A/B testing allows app marketers to experiment with various creatives, ad formats, and strategies.