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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Monitoring subscriber behavior: You can track subscriber actions, such as link clicks or purchases, to gain insights into customer preferences and interests.

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10 Ways to Improve Conversion Rate Optimization (CRO) With User Session Replays

Lemonads

Furthermore, focusing specifically on conversion rate optimization through session replays can unveil a huge amount of valuable data that yields much better results. We’ll also go over 10 different ways you can use session replays to improve conversion rate optimization.

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Defining ad fatigue (and how to fight it)

illumin

However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. While targeting specific audiences can improve click-through rates initially, it can lead to ad saturation over time.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

Success criteria: Measure the reactivation rate of lapsed customers. Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. Track the increase in revenue generated from reactivated customers.

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How To Use Facebook Ads for E-Commerce

AdvertiseMint

Step 6: Run A/B Test. Conduct A/B tests by creating variations of your ads to compare their performance. Test different visuals, ad copy, audiences, and placements. With the Facebook Business Manager, you can track click-through rates, conversion rates, and return on ad spend.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.