Single Grain

JUNE 8, 2023

Ad Compliance Ensure that your ad creative complies with Facebook’s advertising policies and guidelines. Check that the ads adhere to the rules regarding text-to-image ratio, prohibited content, and any specific requirements for certain industries. Test various elements and iterate based on the data collected.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

OCTOBER 3, 2019

Because if you keep seeing the same ad over and over again and you never clicked on it in the first place, why would you click on it later? There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

JULY 22, 2019

As part of their push to improve page transparency following the various data scandals of the past year or so, Facebook has introduced the “Info and Ads” tab , which shows the ads that a page is running on Facebook: Going back to our earlier example, let’s say you’ve landed the gig of generating leads for me and my phone service.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! Test out all four types of Amazon text ads: Sponsored Products, Sponsored Brands, Product Display Ads and Video Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

NOVEMBER 17, 2020

Cost per lead, or “CPL,” tells you how much you’re spending to earn a lead through your LinkedIn Ads – essentially, it’s your total campaign spend, divided by the number of leads it produced. To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Karola Karlson

MAY 11, 2021

Here are the 3 Facebook vanity metrics that I see companies reporting on: CPM – cost per 1000 people reached CPC – cost per click Ad click-through rate + relevance score. Ad agencies often like to show these metrics to their clients. Some of these metrics are not directly available in the Facebook Ads Manager.

CPA 52

CPA Conversion Rate CPM CPC 52