LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need
Single Grain
NOVEMBER 17, 2020
Cost per lead, or “CPL,” tells you how much you’re spending to earn a lead through your LinkedIn Ads – essentially, it’s your total campaign spend, divided by the number of leads it produced. To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click.
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