Remarketing Lists for Search Ads: The Tactical Guide to RLSA
AdvertiseMint
DECEMBER 1, 2023
Closely monitor clicks, add-to-cart rates, and purchases. Use analytics to optimize pages for higher conversion rates. Test different CTAs, layouts, images, and copy. Customizing RLSA by granular keywords and ad groups transforms random leftover audiences into powerful revenue-driving machines ready to convert!
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