The Ad Tech Blog

JUNE 18, 2024

Using tools like A/B testing and consumer feedback can help advertisers find the sweet spot for ad frequency. This ensures that ads are effective without overwhelming the audience. Without a deep understanding of the target audience, it is difficult to tailor ad frequency and content effectively.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Martech Series

NOVEMBER 25, 2022

B2B companies must know what their target audience is searching for online. To find specific answers to these questions, here is what you can do: Start participating in a persona workshop where you can determine your primary target audience, their goals, their likes and dislikes, and what matters to them most. A/B Testing if required.

A/B Testing 105

A/B Testing Marketing Audience SEO 105

The Ad Tech Blog

JUNE 24, 2024

For instance, Facebook’s algorithm updates often prioritize personal content over business posts, making it harder for brands to reach their audience organically. By adhering to these practices, you can improve your chances of reaching your audience’s inbox. These changes can significantly impact the visibility of your posts.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 127

Education Audience ROI A/B Testing 127

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. Capturing audience attention in an increasingly virtual world might seem like a losing battle. How event marketing technology can help engage audiences.

Marketing 120

Marketing A/B Testing Audience MarTech 120

Martech

SEPTEMBER 18, 2024

Focus on clarity and usability to help your audience achieve their goals. Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms. Develop a diverse range of content (e.g.,

Conversion 68

Conversion Conversion Rate Click Through Rate A/B Testing 68

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. A/B testing. The North Face takes on this principle by stocking inventory that is based on their local audience. Card sorting. Eye tracking. Click stream.

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A/B Testing Pop-Up Retargeting Conversion 131

Martech

MAY 24, 2024

The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. B2C marketers are often A/B testing different strategies to optimize campaigns. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer.

A/B Testing 115

A/B Testing Marketing Machine Learning Retail 115

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Test small audience segments before scaling.

ROI 52

ROI Marketing CPA Conversion Rate 52

Single Grain

SEPTEMBER 10, 2019

A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. 7) Understand Your Target Audience (and Buyer Persona). Another option is to pay an influencer to promote your content to his/her audience.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Neil admits that at his company there’s room for improvement in their A/B testing on YouTube, regular interaction with followers, and willingness to share more personal content for engagement.

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A/B Testing Media Marketing Audience 86

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Call to Action (CTA).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Brid.tv

OCTOBER 24, 2022

Having access to extensive data like bidder insights, latency, and eCPM allows publishers to make more educated decisions about their campaigns. Knowing which videos users engage with the most can help publishers understand what their audience wants to watch and plan future campaigns. It Allows Them to Make Data-Driven Decisions.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Martech Series

JUNE 16, 2022

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. As programmatic brand advertising has grown so has the complexity for marketers.

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Brand Lift Advertising Marketing Viewability 98

Single Grain

APRIL 30, 2025

Optimize each step independently with A/B testing. Develop A/B testing protocols for each moment type. Educate stakeholders on the importance of micro-moments. Ensure all content is relevant to your audience by analyzing consumer behavior. Create micro-moment specific success metrics.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. The success of your email marketing campaign relies heavily on creating compelling content that resonates with your audience. When subscribers eagerly anticipate your emails, they are more likely to open them.

Marketing 97

Marketing A/B Testing Audience GDPR 97

Single Grain

MARCH 3, 2023

Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

JULY 1, 2024

These tags should be related to the theme of the content, any specific topics it hits on, the intent level of the piece (education, attraction, product, etc.) If you have the luxury of many users engaged with your campaign, you can also A/B test touchpoints based on different documented hypotheses for your nurturing paths.

Conversion 112

Conversion A/B Testing Education Marketing 112

Martech

SEPTEMBER 25, 2023

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Algorithms can describe product offerings in various ways depending on the audience. A/B testing.

Marketing 122

Marketing A/B Testing Machine Learning Finance 122

InMobi

MAY 16, 2017

A/B Testing is Key Something that was discussed again and again throughout the conference during a wide variety of session topics, is that marketers need to always be A/B testing. It’s time to think beyond Facebook and Google. The quality and scale of users from Facebook and Google are strong, but extremely expensive.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Martech

JULY 28, 2021

We used more A/B testing to figure out how to respond best to customers.”. It’s about keeping the focus around values and beliefs, and understanding your audience is really critical more so now than in the past,” Rowley said. “We Who is the audience that Panasonic is trying to reach?

Food 112

Food A/B Testing Conversion Electronics 112

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. It aims to provide solutions for an audience to gain their attention and loyalty. So, optimize for mobile devices to connect with audiences wherever they go. Content builds awareness and trust for brands. Source: custify.com #14.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions.

A/B Testing 79

A/B Testing Finance Audience Education 79

Single Grain

JUNE 8, 2021

For non-subscription businesses where selling is not conducted online, the objective is to support sales communications – that is, to educate and create an awareness of the services/products from an informational perspective. Related Content: 3 Steps to Increase SaaS Conversion Rates with Customer Education.

Communications 140

Communications Conversion Rate SEO Conversion 140

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. 2) Know Your Audience: Rebuild Strategic Themes and Segment Audiences. Get A Free Consultation.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

AUGUST 18, 2020

Step 2: Click on the “Audience” tab on the left-hand side. Partner with established brands: Collaborating with non-competing established brands could help you build trust with your target audience and offer wider exposure to your SaaS product. You can check the number of unique visitors in your Google Analytics.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Martech

MAY 29, 2024

AI-powered algorithms can optimize digital ad campaigns in real time, minimizing the need for human intervention in tasks like bid management and audience targeting. AI can optimize email campaigns by analyzing user behavior and personalizing content, potentially reducing the need for manual segmentation and A/B testing.

Marketing 120

Marketing Communications A/B Testing Machine Learning 120

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. Identifying Target Audience Knowing your audience is key. Let’s explore these components further. Where do you find the necessary data?

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Spoton Digital Media

JULY 24, 2023

At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Select advertising channels and social media platforms your audience uses most, and go there. What digital platforms do they use?

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. Explain what you’re detailing in your post, elaborating on why it matters and how the information is valuable to your audience. Content Quality.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

JULY 19, 2023

Keep in mind that your audience may be more active on other platforms, so always dedicate your ad spend to those channels. LinkedIn has over 774 million user s worldwide, making it the perfect outlet for B2B businesses attracting a global audience. Instead of trendy dancing videos, more viewers demand educational clips.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 2, 2023

It takes knowing your audience and presenting them with ad content that they’ll enjoy and ultimately engage with. In this post, we’ll go over the five top YouTube ad best practices that can help you optimize your YouTube ads and increase audience engagement. The key is to make it impossible for your audience to look away.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

AdvertiseMint

AUGUST 22, 2023

In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience. A good client avatar tells you all about your target audience. Find industry influencers in your niche with engaged audiences. Their products get exposed to new yet relevant audiences. Go beyond product pitches.

A/B Testing 52

A/B Testing Education Audience Conversion 52

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. Probabilistic Universal IDs They utilize statistical algorithms and patterns to make educated predictions about user identities. LET’S GET IN TOUCH!

A/B Testing 52

A/B Testing Cookies Audience Education 52

YieldBird

JULY 13, 2023

We will explore the concept of Universal IDs, their classification, and how they can serve as a bridge to maintain audience targeting and personalization capabilities. Probabilistic Universal IDs They utilize statistical algorithms and patterns to make educated predictions about user identities. LET’S GET IN TOUCH!

A/B Testing 52

A/B Testing Cookies Audience Education 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Finance Affiliates Ad network A/B Testing 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Audience Segmentation Harness programmatic’s sophisticated targeting features to categorize your audience by demographics, interests, and behavior.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52