Remove 6-things-we-learned-about-mobile-engagement
article thumbnail

6 Things We Learned About Mobile Engagement at InMobi and Leanplum’s Mobile Movers & Shakers

InMobi

As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels? To find out, we recently co-hosted a panel with Leanplum featuring IMVU and SmartNews at The Sequoia in San Francisco.

article thumbnail

A single source of truth is the foundation of any digital ecosystem

Martech

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. And yet, you still hear marketers complaining about having too much data. How to Utilize Mobile Across the Entire Customer Lifecycle.

Cookies 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Watch for inflated email open rates now that iOS 15 is out

Martech

. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. ” Everything you need to know about sending emails that your customers want and that inboxes won’t block. ” What if I still care about open rate data? Make polls 6.

article thumbnail

What Is a Good CTR for TikTok Ads?

AdvertiseMint

With its massive user base and engaging content, it’s no wonder that businesses are flocking to TikTok to run their ad campaigns. We will also discuss what you can consider a good CTR for your TikTok advertising campaign objective and how to improve your CTR. Your TikTok ads video’s thumbnail is the first thing users see.

article thumbnail

Know your partners: Friday’s Daily Brief

Martech

Good morning, Marketers, it’s all about partnerships. But more times than not, the relationship isn’t just about the sale. Educating your customers takes things beyond that quick sale. We automate it for them, basically,” said Floyd van Zoelen, Knowledge Specialist at Channable. There’s more on the line.

Education 109
article thumbnail

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Fintech is not just one thing. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). That’s important because 29.3

Marketing 103
article thumbnail

Why data-driven decision-making is the foundation of successful CX

Martech

The issue is that the pandemic-induced digital behaviors that we’ve been talking about have ratcheted up the importance of automating decisions in CX.”. Do you have products that they want or need and how do they feel about their past interactions with you? Data adds customer context. Source: Lisa Loftis. Source: Lisa Loftis.