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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Marketing 111
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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Authenticx Expands Automation Capabilities with New Autoscoring Tool appeared first on MarTech Series.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences. appeared first on MarTech. In your inbox.

Marketing 105
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NFT Tech Expands Into Golf With Its Unique Approach to Combining Web3 and Live Sports Data

Martech Series

This is reflected in the fact that the audience for the game has grown both younger and more diverse, says the foundation’s statistics. billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030). .” billion by 2030, growing at a CAGR of 14% during the forecast period (2022-2030).

MarTech 92
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Amesite Announces GPT-3 Powered Functionality to Its AI Toolkit for Customers and Users

Martech Series

to the global economy by 2030, with the AI software market expected to grow to $1.09T by 2032. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Amesite Announces GPT-3 Powered Functionality to Its AI Toolkit for Customers and Users appeared first on MarTech Series.

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2024 B2B trends: 6 key areas for marketing success

Martech

A strategic content approach helps build lasting connections with your audience. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 104
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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. The ability to create video from text and vice-versa has been a game changer to offer audiences and customers choices for content consumption. Get MarTech! is the fastest, biggest shift I have been a part of in my lifetime.