Martech Series

FEBRUARY 14, 2023

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Authenticx’s autoscoring tool uses machine learning (ML) to help organizations efficiently analyze vast amounts of data to provide more insight and context for strategic decision-making.

Healthcare 90

Healthcare Machine Learning MarTech Conversion 90

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Marketing 114

Marketing Machine Learning Audience Communications 114

Martech

JUNE 6, 2023

It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Get MarTech! is the fastest, biggest shift I have been a part of in my lifetime. No excuses. In your inbox.

Marketing 97

Marketing Machine Learning SEO MarTech 97

Digiday

JUNE 5, 2022

O’Kelley credited all the holding companies for taking the issue seriously and cited WPP and GroupM in particular for moving last year to reach zero emissions across its own network as well as the entire supply chain it works with by 2030. That means every every publisher, every media owner, has to have a net-zero strategy. Direct quote.

Media 53

Media Ad Tech Machine Learning Viewability 53

Martech

APRIL 1, 2024

Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain. Get MarTech!

Advertising 121

Advertising GDPR Clickbait Brand Lift 121

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145