Martech Series

JANUARY 19, 2023

Lenovo’s long-term 2050 goals coincide with its near-term, SBTi-validated 2030 emissions reduction goals, all of which are outlined below: Overall Net-Zero Target Lenovo commits to reach net-zero GHG emissions across the value chain by FY2049/2050.

Manufacturing 69

Manufacturing MarTech Marketing Advertising 69

Martech Series

JULY 28, 2022

The global B2B ecommerce market size is estimated to reach just over $33 billion by 2030, registering a CAGR of 19.7% from 2022 to 2030. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. BigCommerce aspires to create the world’s most flexible and usable SaaS platform for B2B.

eCommerce 81

eCommerce MarTech Marketing 81

Martech

MARCH 21, 2024

The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. The post Digital advertisers still looking for recipe to thrive in cookieless world appeared first on MarTech. That’s 29 times the global revenue for alternative data today.

Cookies 111

Cookies Advertising Finance Machine Learning 111

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Dig deeper: How social listening can be a B2B content marketing goldmine Get MarTech! appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Marketing 107

Marketing Conversion Rate Audience MarTech 107

Martech

APRIL 18, 2024

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. The post Adtech’s approaches to greener marketing appeared first on MarTech. HSBC Bank aligning green operations with portfolio. HSBC Bank adopted a net-zero approach not only internally but by measuring the emissions of its investments as well.

Marketing 99

Marketing Viewability Finance Media 99

Martech Series

NOVEMBER 3, 2022

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. One of targets is to have a maximum of 60% of one gender in management and leadership positions by 2030, increasing diversity for the company. The post Stibo Systems Announces Ambitious ESG Strategy appeared first on MarTech Series.

Education 94

Education MarTech Marketing Data Management Platform 94

Martech Series

JANUARY 10, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. “I The post Zoovu Appoints James Novak as CEO appeared first on MarTech Series. He also helped drive Blackberry’s successful entry into new markets, including Latin America, The Gulf region and Eastern Europe.

MarTech 89

MarTech Impressions Conversion Marketing 89

Martech Series

FEBRUARY 14, 2023

to the global economy by 2030, with the AI software market expected to grow to $1.09T by 2032. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Amesite Announces GPT-3 Powered Functionality to Its AI Toolkit for Customers and Users appeared first on MarTech Series.

Education 85

Education MarTech Marketing Audience 85

Martech Series

MARCH 1, 2023

As the market continues to evolve, growth is becoming exponential; Gartner projects the indoor location services market to reach $55 billion revenue by 2030, up from $1.9 billion in 2021.” “Inpixon has been recognized in the Magic Quadrant five years in a row, and a Leader in the last two.

Manufacturing 59

Manufacturing MarTech Marketing 59

Martech Series

NOVEMBER 8, 2022

These new appointments signal a new phase of growth for Prove as the company continues to penetrate the digital identity solutions market, which is set to reach $116 Billion by 2030 (Source: Straits Research). Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P.

MarTech 89

MarTech Marketing Advertising 89

Martech Series

OCTOBER 4, 2022

Automation is expected to add an estimated $15 trillion benefit to the global economy by 2030, according to Gartner. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. . ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag.

ROI 84

ROI MarTech Marketing 84

Martech Series

NOVEMBER 29, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. The post Cloud-Based SaaS Provider Business Warrior Discusses Corporate Developments and Plans for Growth appeared first on MarTech Series. The Software as a Service (SaaS) Market is estimated to exceed $380 billion at a CAGR of 17.3%

MarTech 79

MarTech Marketing Advertising 79

Martech Series

AUGUST 29, 2022

The potential metaverse market opportunity is projected to reach a whopping $13 trillion by 2030. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman. The post GamesPad Released the Metaverse Industry Report 2022 appeared first on MarTech Series.

Fashion 75

Fashion Communications MarTech Marketing 75

Martech Series

MARCH 2, 2023

World leaders at the UN Climate Change Conference in Paris concluded that global emissions have to be reduced by 45% before 2030, in order to reach net zero by 2050 and minimize the worst impacts of climate change. Headquartered in Australia, Playground xyz has offices in Singapore, the United Kingdom and the United States.

Impressions 81

Impressions MarTech Advertising Media 81

Martech Series

DECEMBER 27, 2022

Ookla looks forward to further collaboration with CRA and MCIT, utilizing our consumer network experience insights and enterprise solutions to further enable the development of Qatar’s ICT infrastructure, in support of Qatar National Vision 2030.”. “To

Communications 83

Communications Information Technology MarTech Marketing 83

Martech Series

NOVEMBER 13, 2022

Targeting an untapped market opportunity projected to exceed $160M in 2023 and reach $4 billion by 2030, BylineBuddy has planted its flag in the sand with the goal of defining and dominating the exciting new category of programmatic contributor bylines.

Healthcare 78

Healthcare MarTech Education Communications 78

Martech Series

SEPTEMBER 6, 2022

Meanwhile sponsorship in sports is also predicted to almost double, from just under $65 billion in 2021 to over $112 billion by 2030. Marketing Technology News: MarTech Interview with Max Koziolek — CEO of Spectrm.io. The majority of this spend, (~80% of it), will be spent on TV and digital streaming rights.

ROI 84

ROI MarTech Agency Media 84

Martech Series

AUGUST 25, 2022

The metaverse’s market size is projected to skyrocket to $5 trillion by 2030. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. The post The Metaverse Spectrum Announces the first Metaverse B2B Conference & Expo Event in the Metaverse appeared first on MarTech Series.

Education 89

Education ROI MarTech Marketing 89

Martech Series

OCTOBER 10, 2022

Marketing Technology News: MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone. The post WISeKey and OISTE.org Foundation Presented AI and Digital Identity at the Global Dialog on the Interplay Between Human Intelligence and Artificial Intelligence appeared first on MarTech Series.

MarTech 85

MarTech Audience Marketing 85

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. According to McKinsey & Company1, the automotive software market size of $34 billion in 2020 is expected to grow by 9% every year to reach $84 billion in 2030.

AutoMobile 86

AutoMobile MarTech Marketing 86

Martech Series

DECEMBER 25, 2022

The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2030. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Metaverse Market Key Segments Covered:    . This report contains statistics on product type segment growth estimates and forecasts.

Marketing 75

Marketing Electronics MarTech Media 75

Martech Series

FEBRUARY 19, 2023

This link between physical and digital is the foundation for monetisation and transference of value in the metaverse and will drive unbounded commerce in an emerging industry expected to surpass $13T by 2030.

Real Estate 78

Real Estate Entertainment Retail Education 78

Martech Series

JANUARY 20, 2023

Among other aspirations, ambitious targets have been set for 2030 to reduce the carbon footprint of its operations and solutions, in line with the United Nations Sustainable Development Goals.

Manufacturing 80

Manufacturing MarTech Agency Marketing 80

Martech Series

NOVEMBER 16, 2022

Metaverse B2B Conference & Expo attracted key stakeholders in an industry that’s expected to grow to $5 trillion by 2030. Marketing Technology News: MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io. The conference from Metaverse Spectrum Business Conference, LLC, took place 100 percent in the metaverse.

Finance 69

Finance Education Conversion MarTech 69

Martech Series

FEBRUARY 13, 2023

in 2030, registering a CAGR of 16.52%.” Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Morris is a highly-experienced executive with more than 20 years of sales leadership in global companies across all aspects of cybersecurity.

Marketing 77

Marketing Fashion MarTech Impressions 77

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Get MarTech! The post How to accelerate your marketing career using generative AI now appeared first on MarTech. It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.)

Marketing 96

Marketing Machine Learning SEO MarTech 96

Martech Series

SEPTEMBER 22, 2022

As per the Vantage market research, the projected growth for blockchain development for healthcare is estimated to reach 1 billion USD by the end of 2030. Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen.

Finance 52

Finance Healthcare Food Education 52

Martech Series

SEPTEMBER 20, 2022

Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice. The post IAS Integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers appeared first on MarTech Series.

Healthcare 74

Healthcare Media Advertising CPM 74

Martech

DECEMBER 4, 2023

Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Martech Series

FEBRUARY 1, 2023

It is focused on accelerating companies across the world to halve emissions before 2030 and achieve net-zero emissions before 2050. Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack The post Openx Achieves Sbti Net-Zero Standard Requirements appeared first on MarTech Series.

MarTech 78

MarTech Media Advertising Marketing 78

Martech Series

OCTOBER 13, 2022

Moreover, Microsoft intends to source 100% of its energy supply from zero-carbon resources on grids where the company operates by 2030. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto.

MarTech 80

MarTech Information Technology Marketing Conversion 80

Martech Series

JANUARY 19, 2023

A new report from consulting firm McKinsey Global Institute shows that by 2030, 30% of all jobs, including professional services such as law and medicine (and yes, even data science) will be replaced by automation. The post OpenAI Has Released Its Latest and Most Powerful AI Chatbot appeared first on MarTech Series.

Conversion 81

Conversion MarTech Communications Marketing 81

Martech Series

JANUARY 3, 2023

billion by 2030. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. The post ZenPrivata Launches Privacy Observatory 2.0 – Privacy as a Service Platform appeared first on MarTech Series. Marketing Technology News: Cloudflare Publishes Top Internet Trends for 2022.

GDPR 87

GDPR Cookies MarTech Marketing 87

Martech

FEBRUARY 8, 2022

By 2030, he said, more than 85 million tech jobs could go unfulfilled. The post Addressability is a ‘slow-motion train wreck,’ says IAB CEO appeared first on MarTech. Get the daily newsletter digital marketers rely on. Processing.Please wait. Diversity is mandatory. “What does it have to do with diversity?

Cookies 87

Cookies Entertainment Audience Media 87

Chief Martech

JUNE 15, 2023

I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. The space around 2nd-party data martech is evolving rapidly, and given the statistics in this report, the opportunities for leveraging it effectively are quite promising. So, yes, I’m biased.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. The post Diffblue Expands Autonomous AI-Powered Code Writing Platform – Raises $8 Million in New Funding appeared first on MarTech Series. AI-augmented coding is transforming software development,” said Robert Whitby-Smith, Partner, AlbionVC.

Machine Learning 69

Machine Learning Healthcare Impressions MarTech 69

Martech

OCTOBER 25, 2022

What’s more, CEOs and CIOs believe one-fifth of their total revenue could come from machine customers by 2030. Get MarTech! The post 3 actions to prepare for machine customers in service organizations appeared first on MarTech. Machine customers are proliferating. In your inbox. Processing.

Education 81

Education Entertainment MarTech Retail 81