Basis

OCTOBER 17, 2022

Even more, the need to consolidate marketing data goes far and beyond employee satisfaction—with the deprecation of third-party cookies on the horizon, quality consolidated analytics are all the more critical. . from 2021 to 2028. Solving Media Complexity Through Automation.

Media 98

Media Marketing Healthcare Manufacturing 98

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. There have been discussions for several years that Google would discontinue support for cookies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches. The Week in Tech. Ad of the Week.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

MAY 31, 2024

billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 The bill could have redefined the way users accept or reject cookies in the UK, enabling users to choose to accept or reject all within their browser, with those settings then applying across sites.

Media 52

Media Agency Audience Cookies 52

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JUNE 20, 2023

billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028. Contextual Targeting Contextual targeting refers to a strategy in mobile advertising where ads are delivered based on the context or content of a web page or app, rather than relying on user-specific data or third-party cookies.

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

JUNE 9, 2023

Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. While such a change would give PSBs’ ad revenues a boost, COBA says it would result in a decline in PSB news output, while also harming smaller broadcasters. Read more on VideoWeek.

Agency 52

Agency Media Ad Tech Advertising 52

VideoWeek

MARCH 3, 2023

RTB House found that the scale of users testing the Privacy Sandbox proposal has increased from its initial tests in October, but remains low compared to cookie-based ad buying. “On SVOD Revenues to Reach $124 Billion by 2028 Global SVOD revenues will reach $124 billion by 2028, according to Digital TV Research, up from $99 billion in 2022.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

Agency 52

Agency Media Audience Cookies 52

VideoWeek

NOVEMBER 24, 2023

The studies state all regions will be in decline by 2025, and that by 2028 global pay-tv penetration will be down almost four percentage points. Global Pay-TV Penetration to Fall in 2024 Global pay-TV penetration is set to decline in 2024 following a 60.3 percent peak in Q4 2023, according to research from Ampere Analysis.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

SEPTEMBER 22, 2023

It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. The commercial broadcaster takes the rights from Channel 4 whose contract expires in 2024.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The business aims to double viewing of online programmes and triple their revenues by 2028. Read more on VideoWeek. Read more on VideoWeek.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

NOVEMBER 26, 2024

The tech giant’s decision to not completely remove third-party cookies from Chrome means the future importance of the Privacy Sandbox is unclear. “Our modelling shows that our revenue per thousand impressions (cpm) on our Google Chrome traffic is 31 percent lower with Privacy Sandbox in place of cookies,” DMG Media said.

CPM 98

CPM Cookies Media Audience 98

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Cookie Stuffing Cookies track ad performance , but fraudsters sneak in extra ones to steal credit for sales or leads they didnt actually generate.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. The collaboration allows Onetag customers in key European markets to activate Utiqs Authentic Audiences, according to the partners, enabling them to address consented consumers without the need for third-party cookies.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

APRIL 6, 2023

the identity solution designed as a replacement for the third-party cookie. The Week in TV BBC to Cut 1,000 Hours of Programming The BBC will cut 1,000 hours of programming, the broadcaster revealed, in attempts to save £400 million by 2028. identifiers within their own tech stack.

Retail 52

Retail Media Ad Tech Agency 52

VideoWeek

APRIL 25, 2025

.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one. Bert Habets Secures Another Three Years as ProSieben CEO ProSiebenSat.1

Ad Tech 52

Ad Tech Cookies Media Agency 52

VideoWeek

MARCH 7, 2025

The Academy is reportedly exploring its options for broadcasting the Oscars; its current agreement with Disney, which has aired the ceremony for almost 50 years, is due to expire in 2028. “As a result, we are now asking readers who arent already paying for an ad-free experience to pay to reject personalised advertising.”

Media 52

Media Ad Tech Agency Non-Profit 52