MNTN

DECEMBER 9, 2022

watched content from at least one ad-supported streaming service monthly in 2022, eMarketer projects that AVOD will be used by 50.5% of all Americans by 2026. This has given us a glimpse at how ad creative may change (and stay the same) in the new year. And when it comes to the entire US population, of which 41.8%

Video Ads 98

Video Ads Conversion Advertising Agency 98

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. Dig deeper: QR code alternative introduces shoppable video ad tool Diversifying channels to reduce brand safety risk Marketers are understandably concerned about brand safety on digital channels.

Healthcare 125

Healthcare Audience Marketing Media 125

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Media Math

AUGUST 18, 2022

billion by 2026. Ads in mobile gaming have become the norm and people expect them. Currently, the most popular format of ads being displayed in video games are Interstitial Ads and they’re often considered the most intrusive. Mobile gaming is fast outgrowing the gaming industry.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Basis

AUGUST 26, 2022

When it comes to programmatic, social, native, audio, video, and B2B spending on mobile, all the trend lines point north: US mobile ad spending currently stands at $168.88 of total digital ad spending. respectively in 2026. Mobile programmatic digital display ad spending in the US is projected to rise from $98.42

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

MNTN

MAY 12, 2023

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform. The rise in Connected TV ad spending during this year’s upfront follows the trends we have seen in the larger TV advertising landscape.

Entertainment 98

Entertainment Video Ads Conversion Advertising 98

Martech Series

DECEMBER 27, 2022

With the CTV market starting to grow and mature and social platforms like Instagram and Twitter expanding their video features, it doesn’t come as a surprise that video will be the star ad format for 2023 and beyond. We also highlighted this in a previous article that discussed ad tech trends.

Ad Tech 105

Ad Tech Ad Server Video Ads Cookies 105

Adtelligent

JULY 19, 2022

However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. CTV spend is expected to account for two-thirds of all growth in the video market this year (including linear TV).

Marketing 98

Marketing Audience Machine Learning Education 98

Martech Series

FEBRUARY 9, 2023

A study conducted by GumGum and MAGNA Global (which has not been audited by the MRC) found that ads placed with insights that go beyond metadata and analyse the video itself create a 12 percent stronger alignment between an ad and a video. The study also found that video ads placed on a content level were 2.3x

Non-Profit 98

Non-Profit Video Ads CPA MarTech 98

Advendio

APRIL 14, 2025

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. Building a High-Performing Retail Media Ad Inventory Expanding Beyond Sponsored Product Ads Many retailers start with sponsored product ads, but those diversifying ad inventory capture larger advertising budgets.

ROI 52

ROI Retail Media Ad Inventory 52

Brid.tv

FEBRUARY 24, 2025

More Revenue, Less Effort with TargetVideo Video Monetization Models FAQ Video Monetization Models Pros and Cons Monetizing your video content isnt just about picking a revenue stream its about choosing the right strategy to maximize profitability.

Audience 52

Audience Ad network Education Video Ads 52

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. This could range from traditional video ads to interactive overlays and more.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. billion USD in 2021 to a substantial $876 billion USD by the year 2026. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Entertainment Conversion Audience 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. billion USD by 2026. Billion USD in 2026 ( Statista ) The U.S. billion USD by 2026. higher than for display ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Conversion Entertainment Audience 52

Brid.tv

NOVEMBER 29, 2022

Video monetization has been gaining popularity rapidly, and its future is looking promising. According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. hide ] What Is Video Monetization? Serving Video Ads. Table of Contents. Let us take YouTube as an example.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Digiday

FEBRUARY 22, 2023

the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. ” This month, video commerce platform Firework launched a partnership with The Fresh Market to use the first shoppable live commerce retail media network (RMN) in the U.S. In the U.S.,

Conversion 96

Conversion Agency Fashion Retail 96

Brid.tv

MARCH 19, 2025

billion by 2026. You can monetize your OTT app through various models: AVOD (video advertising), SVOD (subscriptions), TVOD (pay-per-view and transactions), Hybrid (combining two or more of the models), and FAST. OTT advertising refers to video ads delivered via OTT platforms to viewers streaming content on OTT streaming platforms.

Audience 52

Audience Fill rate Education Media 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Banner Video Ads Ad Inventory 52

VideoWeek

DECEMBER 8, 2023

Elsewhere in its report GroupM maintained its 2023 forecast of 5.8 percent growth, which it expects to slow slightly to 5.3 percent next year (excluding political advertising).

Video Ads 52

Video Ads Media Agency Ad Tech 52

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7

Advertising 98

Advertising Marketing CPC ROI 98

Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. The gaming industry is forecasted to maintain its recent rapid growth, with a PwC report predicting that it could be worth $321 billion by 2026. What Are the Different Formats of In-Game Ads (IGA)?

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too.

Agency 52

Agency Conversion Rate Conversion Audience 52

Ad Monsters

MAY 27, 2024

By 2026, this number will likely grow to $700 billion. The exchange conducts auctions for ad space: who’s willing to pay more for showing their ad wins. A user visits a website participating in the exchange and sees the winning ad. Let’s look at some data to prove this point.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Advertisers are billed every time their video is watched.

CPM 52

CPM CPA CPC Viewability 52

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The DSP market exclusively was valued at $20.77

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My

Media 52

Media Agency Audience Non-Profit 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MARCH 21, 2022

For brands that don’t sell exclusively to young people, it may seem easy to disregard this audience and continue to focus the ad spend on other platforms. consumers (and will be the largest consumer base by 2026), it doesn't make sense to completely ignore them. Reaching out to influencers to expand the reach of your ads.

Agency 59

Agency SEO Media Audience 59

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Discovery (WBD).

Ad Tech 98

Ad Tech Media Cookies Audience 98

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars. Why is this important for business owners and entrepreneurs to understand?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

SEPTEMBER 1, 2023

The Week for Publishers Publishers Slow to Adopt IAB Video Standards Adoption of new IAB-backed standards for video ad transparency is low among publishers, Adweek reported this week, with some SSPs reporting that only between 20-30 percent of publishers they work with are using the standards. percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52