Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 102

Retail Media Machine Learning ROI 102

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109

Media Retail Advertising Cookies 109

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Real-time translation will help reach global audiences.

Healthcare 124

Healthcare Audience Marketing Media 124

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Why it matters : Stakeholders need business results and operational ROI.

MarTech 98

MarTech A/B Testing Retail ROI 98

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. At Walmart, the approach is to layer media—search, display, video, offsite, and CTV—on top of a well-defined audience to maximize impact. Every ad dollar can be tied to real outcomes. [05:00]

Retail 189

Retail Media Fashion Audience 189

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. In a crowded market, it’s no longer enough to push out product features or ROI claims. Show some empathy Your audience is under pressure. Show some investment The pressure to deliver immediate ROI often makes brands hesitant to give before they take. Processing.

ROI 115

ROI Audience Marketing MarTech 115

Single Grain

JUNE 13, 2025

This isn’t wishful thinking; it’s the reality that AI creative scoring delivers to forward-thinking marketing teams in 2025. AI scoring evaluates the effectiveness of ad creatives based on factors like specific design elements, historical data, and audience engagement. Originality : Compared to existing market content.

ROI 52

ROI A/B Testing Machine Learning Audience 52

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. Enhanced analytics will offer improved ROI tracking and optimization opportunities.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Strategy 1: AI-Powered Audience Targeting and Segmentation Traditional audience targeting often relies on broad demographic categories and basic behavioral signals.

ROI 52

ROI CPA Marketing Conversion Rate 52

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies. product suite.

Machine Learning 66

Machine Learning Entertainment Audience ROI 66

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. The post Top Commerce Media Takeaways from Shoptalk 2025 appeared first on PubMatic.

Media 63

Media Retail Education ROI 63

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 103

Retail Cookies Agency ROI 103

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details.

Entertainment 100

Entertainment ROI Agency Retail 100

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. It considers brand guidelines and audience data for optimal impact. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. AdCreative.ai introduces THINK1.Ai:

MarTech 117

MarTech Food Machine Learning SEO 117

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. Where CMOs Are Investing in 2025 Digital Transformation and AI AIs integration in marketing operations continues to accelerate, powering 17.2%

Marketing 52

Marketing ROI Finance Media 52

Martech

JUNE 11, 2025

” Features Campaign creation: Marketing Cloud Next can create entire campaigns within hours, including briefs, audience segmentation, messaging and journey setup. Segment Intelligence identifies high-performing audience groups to improve campaign ROI.

Marketing 91

Marketing Communications ROI Audience 91

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 87

Advertising Cookies Ad Tech Retail 87

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail 95

Retail Agency ROI Ad Tech 95

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Here are 7 ways to overcome ad fatigue in 2025. What Is Ad Fatigue? Here’s more information on how to do this.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 117

Education Audience Conversion Rate Manufacturing 117

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 67

Media Cookies Agency Retail 67

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Marketing Dive

JUNE 4, 2025

Published June 4, 2025 Peter Adams Senior Reporter post share post print email license Run-DMC appear as Lego minifigures in the toy brand's new campaign. The effort reworks the hip-hop group's single, "It's Like That," as an ode to the creativity of girls. ET Loyalty 2.0

Pop-Up 96

Pop-Up Retail Agency ROI 96

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

Food 86

Food Cookies Pop-Up ROI 86

MNTN

JUNE 12, 2025

Connected TV (CTV) has transformed the biggest screen in the house into a performance channel, giving brands the power to reach high-intent audiences with digital-level precision and real-time results. TV isn’t what it used to be, and that’s a good thing for marketers. What Is Connected TV?

Advertising 52

Advertising Audience Retargeting CPA 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? TOP newsletters for audience growth Let’s start with the best marketing creators that write about building audience and selling products. Start by reading: 55+ predictions for 2025 marketing trends 4.

Marketing 52

Marketing Media Audience ROI 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% Develop strategy: Translate customer insights and business strategy into a plan for multichannel targeting and activation against a particular audience.

MarTech 94

MarTech ROI Conversion Rate eCommerce 94

Martech

MAY 12, 2025

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Make necessary adjustments to their approach to ensure a strong ROI.

Retail 104

Retail Affiliates ROI Advertising 104

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. ” Yes, I know. How can your brand harness SoLoMo?

Marketing 112

Marketing Finance ROI Media 112

Martech

APRIL 28, 2025

Understanding the audience you’re speaking to is crucial. Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that’s already formed strong brand affiliations. Expects the same seamless experiences they enjoy as consumers.

Manufacturing 113

Manufacturing Retail Audience Affiliates 113

Advendio

APRIL 14, 2025

In 2025, U.S. Performance-driven advertising: Retail media offers measurable outcomes tied to sales, making it a high-ROI channel. Standardization is crucial for brands investing heavily in retail media to ensure transparency and ROI. retail media ad spend is projected to reach $109.4 billion, making up 27.2%

Retail 52

Retail Ad Inventory ROI Cookies 52

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? When your audience knows and trusts your brand, they’re far more likely to engage with your campaigns.

Brand Awareness 72

Brand Awareness Education ROI Audience 72