illumin

SEPTEMBER 3, 2024

Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. The traditional back to school ad format of bright colors, poppy music, and light humor reigns supreme in 2024. The top 5 back to school ads of the year These are the best ads from 2024’s back to school season.

Ad Tech 110

Ad Tech Advertising Marketing 110

Adweek

DECEMBER 18, 2023

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data.

Marketing 347

Marketing Ad Tech 347

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024. Here they are in detail.

Food 105

Food Retail Entertainment Ad Tech 105

AdExchanger

DECEMBER 30, 2024

From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.

Ad Tech 97

Ad Tech Advertising Clickbait Cookies 97

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

Adweek

JANUARY 18, 2024

Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.

Ad Tech 342

Ad Tech 342

Adweek

SEPTEMBER 30, 2022

Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed. Political advertising is in full swing as we head into the 2022 midterm elections this November. And it's no longer at a crossroads. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over.

Ad Tech 246

Ad Tech Advertising 246

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Video Ads 239

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Instead, the ad industry, from advertisers to publishers, will. Previously, the company had pushed the phaseout to late 2023.

Cookies 290

Cookies Advertising Ad Tech 290

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Exchange Wire

NOVEMBER 8, 2024

We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and [.] The post The Wires 2024: Celebrating Another Remarkable Year of Ad Tech appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech 52

Ad Monsters

APRIL 16, 2024

Honorees to be recognized on June 3, 2024, in New York City. New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets.

Ad Tech 115

Ad Tech Media Advertising Marketing 115

Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?

Cookies 105

Cookies Audience Media Ad Tech 105

Adweek

FEBRUARY 24, 2025

Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk".

Media 241

Media Agency Ad Tech 241

AdExchanger

APRIL 18, 2024

Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […] The post 2024 Top Women in (..)

Ad Tech 112

Ad Tech Media Marketing 112

AdExchanger

DECEMBER 29, 2024

This year, quality […] The post AdExchangers Top 10 Stories Of 2024 appeared first on AdExchanger. Ahem, cookies and quality. Quality has been a theme for some time in programmatic in every permutation possible.

Cookies 98

Cookies Ad Tech Marketing 98

Adweek

MARCH 3, 2025

28, 2024, and Jan. Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK.

Advertising 200

Advertising Ad Tech Media 200

illumin

DECEMBER 11, 2024

The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. In 2024, holiday campaigns drove an estimated $271.58 billion in consumer spending.

Audience 59

Audience Ad Tech Advertising Retail 59

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Ad Monsters

JANUARY 3, 2025

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Read more ) 3.

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

Adweek

DECEMBER 7, 2023

Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl.

Conversion 354

Conversion Ad Tech 354

PubMatic

NOVEMBER 13, 2024

billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take a deeper dive into the challenges and key solutions that commerce media networks must adopt to thrive in this moment of tremendous opportunity. With global spending on commerce media expected to surpass  $81.6

Media 119

Media Ad Tech Retail Display Advertising 119

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV More Than Half UK Homes Have Ad-Supported Streaming Tier, Finds Barb 16.5 The Netflix ad tier reaches 3.8

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

AdExchanger

MAY 15, 2024

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

Ad Tech 135

Ad Tech Advertising 135

AdExchanger

JUNE 27, 2024

New executive training series will provide credentialing for Publisher, Agency and Brand Executives [New York, New York] – [June 27, 2024] – AdMonsters and AdExchanger, the leading voices for the sell and buy sides of digital advertising, and Prohaska Consulting, the award-winning global digital consultancy, today announced the launch of Ad Tech Accelerator, (..)

Ad Tech 113

Ad Tech Agency Advertising 113

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.

CPC 115

CPC Ad Tech Demand Side Platform Conversion Rate 115

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Our team has gathered their top insights for PubMatic publisher customers throughout 2024.

Header Bidding 115

Header Bidding Viewability Ad Tech Ad Inventory 115

Adweek

JULY 27, 2023

Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. In an email sent to clients, Xandr's ad team said it will ban political ads as well as ads. The policy will go into effect in October 1.

Ad Tech 246

Ad Tech 246

Adweek

DECEMBER 10, 2024

Driving the deal growth is an increase in digital ad. Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports. That's the highest rate since the first half of 2022.

Ad Tech 290

Ad Tech 290

Exchange Wire

JULY 8, 2024

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. Q2 2024 started with a bang, albeit one that we’d all expected to arrive [.] The post Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians appeared first on ExchangeWire.com.

Ad Tech 102

Ad Tech Cookies 102

Digiday

MARCH 25, 2025

According to LUMA Partners’ 2024 Full Year Market Report, the digital media and marketing ecosystem experienced a 13% annual increase in overall mergers and acquisitions compared to the previous year.

Ad Tech 46

Ad Tech Media Marketing 46

Digiday

JANUARY 2, 2025

This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Heres the twist: the deal flow never really dried up in 2024.

Ad Tech 91

Ad Tech Media Marketing Advertising 91

Exchange Wire

SEPTEMBER 25, 2024

DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com. So what went down? Discussions focused on [.]

Retail 116

Retail Media Ad Tech 116

illumin

NOVEMBER 28, 2024

Stay tuned to see what else is in store for Roblox and how its 2024 initiatives will impact in-game advertising in 2025. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. Anti-trust trials are a huge deal.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105