Exchange Wire

AUGUST 4, 2022

Ad tech’s worst-kept secret was finally confirmed last week; Google’s deprecation of the third-party cookie has been postponed. Google was originally planning to get rid of third-party cookies in its Chrome browser by 2022, but after an initial delay to [.]. The post Google’s cookie delay: obstruction or opportunity?

Cookies 105

Cookies 105

AdExchanger

OCTOBER 8, 2024

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022.

Cookies 103

Cookies Audience Advertising 103

Martech

JULY 14, 2021

On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted for March 2022 but is now expected to be complete by late 2023. Sources: [link] June 24, 2021. May 17, 2021.

Cookies 128

Cookies MarTech Advertising Marketing 128

AdExchanger

DECEMBER 29, 2022

While cookies are still in play, publishers are using first-party data products to draw business from advertisers eager to test cookie alternatives, even as ad spending retracts due to persistent. The post After A Dark 2022 For Publishers, First-Party Data Is A Bright Spot appeared first on AdExchanger.

Cookies 122

Cookies Advertising Media 122

Digiday

JUNE 24, 2024

found that fewer marketers are feeling prepared for third-party cookie deprecation than in years prior, with nearly half (49%) of their marketing strategies still reliant on third-party cookies. This is despite the fact that up until April , it looked like Google was finally going to close the cookie jar this year once and for all.

Cookies 93

Cookies Marketing Media 93

More About Advertising

APRIL 27, 2021

When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser by 2022, two years seemed like a long time to prepare. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies? first appeared on More About Advertising.

Cookies 111

Cookies Advertising Ad Tech Finance 111

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

Cookies 101

Cookies GDPR Media Marketing 101

TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. Before then, in January 2020, the company pledged to make the switch by 2022.

Cookies 112

Cookies Electronics Advertising Marketing 112

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code So, instead of spying on consumers through cookies, brands can simply ask consumers for feedback and offer them recommendations based on their likes and dislikes.”.

ROI 144

ROI Retail Marketing Cookies 144

AdExchanger

DECEMBER 23, 2022

The slow dismantling of cookie-based tech had its fingerprints all over our coverage in 2022 (if you’ll excuse the mixed metaphor). The post The Top 10 AdExchanger Stories Of 2022 appeared first on AdExchanger. Data privacy supplied the drumbeat, from stories about clean.

Cookies 104

Cookies Retail Media 104

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them. In 2022, 63.8%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Exchange Wire

JUNE 9, 2022

In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [.].

Cookies 104

Cookies Ad Tech 104

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. But the truth is that, like it or not, the advertising industry will have to wean itself off of third-party cookies.

Cookies 98

Cookies Ad Targeting Advertising Media 98

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . 2022 was also a year full of innovation in the ecosystem. No Cookies?

Cookies 97

Cookies Ad Tech Ad Ops Ad Space 97

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. Read on to learn about the challenges to targeted political marketing in 2022, as well as some new targeting solutions marketers can use to cut through the chaos. Contextual Targeting.

Geo targeting 98

Geo targeting Advertising Cookies Audience 98

Exchange Wire

AUGUST 1, 2022

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [.].

Cookies 83

Cookies Advertising 83

Digiday

JULY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Google may have changed course on its approach to third-party cookie deprecation on Chrome, but that doesn’t mean brand marketers should take their foot off the pedal when it comes to testing cookie-less targeting solutions.

Cookies 90

Cookies Marketing Media Advertising 90

Advendio

DECEMBER 19, 2022

As 2022 draws to a close, everyone at ADvendio is reflecting on a successful and exciting year. Here’s what we’ve been up to during Q4 of 2022: Industry Events. It was an insightful event where updates in industry topics such as retail media and cookie deprecation were discussed, among other topics. Salesforce World Tour NYC.

Cookies 98

Cookies Retail Media Marketing 98

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

Ad Monsters

DECEMBER 16, 2022

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. The tech company marketed Topics as the next phase of their cookie replacement when they finally turned them off in Chrome. If so, this series is for you. . Read more. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Martech

OCTOBER 1, 2021

Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which would track user behavior at cohort rather than individual level — is facing delays. Read next: Does Google’s FLoC alternative to third-party cookies make sense?

Cookies 136

Cookies MarTech Advertising 136

AdExchanger

DECEMBER 27, 2022

From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022. The post AdExchanger’s Most Popular Comics Of 2022 appeared first on AdExchanger.

Retail 101

Retail Media Cookies Ad Tech 101

Martech

JANUARY 19, 2022

Consider: Who today wants to build a martech strategy based on third-party cookies? Here are three important muscles to prioritize in 2022. In 2022, focus on your broader customer data enterprise “fabric.” The post Real Story on MarTech: Where is the puck going in 2022? appeared first on MarTech.

MarTech 113

MarTech Cookies Marketing Media 113

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 98

Advertising Impressions CPM Cookies 98

Martech Series

DECEMBER 30, 2022

Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Marketing Technology News: First-Party Data in the Post-Cookie World.

Manufacturing 83

Manufacturing Brand Awareness Cookies MarTech 83

Martech Series

OCTOBER 14, 2022

AtData, The Email Address Experts, will be exhibiting under one brand at Money 20/20, 2022. Billion Cookies For The Last 6 Months. The post Email Data Stops Fraud In Its Tracks At Money 20/20, 2022 appeared first on MarTech Series. Powered by AtData’s unparalleled email data assets: 4 Billion Activity Signals Per Month.

Affiliates 92

Affiliates Cookies MarTech Marketing 92

Martech Series

OCTOBER 6, 2022

ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O.

Cookies 86

Cookies Audience MarTech Media 86

Martech Series

OCTOBER 25, 2022

Ascent Cloud has announced the Fall 2022 Release of Territory Planner by Ascent Cloud, a territory planning solution that provides new ways for companies to plan and optimize their territories as part of their go-to-market strategy. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

MarTech 83

MarTech Cookies Marketing 83

Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Regifting this list is not only allowed—it’s encouraged! The economy.

Advertising 98

Advertising Cookies Ad Inventory Marketing 98

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Martech Series

AUGUST 31, 2022

Pecan AI , the leader in AI-based predictive analytics for BI analysts and business teams, announced significant growth in the first half of 2022, including Annual Recurring Revenue (ARR) jumping 150%, customer count increasing by 121% and the number of employees now at 125, up by more than 60%. Director, Business Development at DigiCert.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

Martech Series

AUGUST 11, 2022

33Across’s identity solution, Lexicon, is an addressable technology designed to help publishers succeed without the use of cookies and simplifies the increasingly complex identity landscape; providing a comprehensive approach to unlock addressability and monetization on the programmatic open while honoring consumer privacy choices. .

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Mediavine

JULY 31, 2022

This marks a huge change for titans who are typically unstoppable revenue machines, proving that volatility is the dominant economic theme of 2022. Perhaps the cyclical trends will even be further amplified with what we expect will be more tightly, tactically used budgets through the rest of 2022. We will have to wait and see.

Advertising 86

Advertising Cookies Manufacturing Audience 86

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new?

Cookies 72

Cookies Machine Learning Click Through Rate Demand Side Platform 72