Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Privacy and the deprecation of cookies. Better, more powerful tools. Processing.Please wait.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

TechCrunch Ads

MAY 24, 2022

thezedwards) May 23, 2022. third-party tracking cookies, including those from Microsoft). thezedwards) May 23, 2022. ” He added that DDG was “working to change that.” — Gabriel Weinberg (@yegg) May 24, 2022. . — ??????? ?????????????? iOS + Android proof: pic.twitter.com/u3Q30KIs7e.

Cookies 130

Cookies Advertising Ad Targeting Marketing 130

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 61

Retail Media Cookies Ad Tech 61

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. For further deep-dive insights on contemporary ID solutions please see the article below.

Cookies 61

Cookies GDPR Audience Media 61

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. That independence can help the company stick to its Privacy Sandbox timeline , which shows that all associated initiatives are slated to be launched in Chrome sometime in Q4 2022.

Cookies 89

Cookies Audience Food Advertising 89

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

FEBRUARY 10, 2022

On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — Topics API. How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns?

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. Further reading. However, the similarities end there.

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Basis

OCTOBER 14, 2022

Cross-device ad targeting allows marketers to not only reach users across their many devices, but track user activity across all of them—so if Jill sees your ad on a CTV device, but converts via her mobile phone, you still get credit for that conversion. Yup: it’s time to talk about third-party cookie deprecation.

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The below checklist outlines the top identity-centric moves to consider in 2022. The perfect storm has been brewing around digital identity for some time.

Audience 110

Audience Cookies Retargeting Marketing 110

Digiday

SEPTEMBER 15, 2022

BDG is pacing to be up 35% year over year in total revenue this year, after being up 31% in the first half of 2022, according to the company’s CRO and president Jason Wagenheim, and this is partially because the average deal size in its advertising revenue is up 15-20% year-over-year. This is not because of condensed timelines, however.

Media 57

Media Advertising Cookies Impressions 57

Martech

OCTOBER 19, 2022

programmatic digital display ad spending is projected to account for $115.23 billion in ad dollars in 2022, making up 90.2% of the digital display ad market, according to eMarketer. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). billion in 2022 ( Statista ).

Advertising 113

Advertising Marketing Ad Exchange Retail 113

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

Retail 59

Retail Media eCommerce Audience 59

TechCrunch Ads

MAY 11, 2022

The system came about after complaints from EU antitrust regulators over Google’s plan to deprecate cookies using a different method that they said would entrench Google’s market power. Google starts global tests of Privacy Sandbox ad targeting.

Shipping 71

Shipping Cookies Ad Targeting Marketing 71

VideoWeek

JANUARY 26, 2024

Nielsen’s financial woes include a $300 million revenue shortfall, and $11 billion in debt stemming from its privatisation in 2022. percent in 2022. percent in 2022 to 21.6 The planned layoffs are expected to affect US roles as the company prepares to offshore jobs to India, Mexico and Poland. percent to 37.9 percent, from 17.4

Media 52

Media Agency Entertainment Cookies 52

Digiday

JULY 12, 2022

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

Ad Tech 60

Ad Tech Cookies Banner Agency 60

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

Digiday

JANUARY 10, 2023

We’re already performing better than a lot of the other ad targeting systems out there. In fact, we’re going to accelerate our growth in 2023 versus our growth in 2022. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023. We think so.

Ad Tech 67

Ad Tech Finance Ad Targeting Advertising 67

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 67

Advertising Marketing Cookies Pop-Up 67

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Kevel

JUNE 14, 2022

But contextual targeting is having a resurgence for a couple of reasons: Chrome’s deprecation of third-party cookies - Programmatic publishers and advertisers alike know that user targeting will be hindered when Chrome ends third-party cookies in 2023. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

Banner 52

Banner Cookies GDPR Ad Targeting 52

TechCrunch Ads

AUGUST 2, 2022

— Dr. Gabriela Zanfir-Fortuna (@gabrielazanfir) August 1, 2022. Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. — Lukasz Olejnik (@lukOlejnik) August 2, 2022. Are there any willing to change? But that particular regulatory enforcement grinds on.).

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. There are many factors that go into determining the price of an in-app ad.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 58

Audience Agency Advertising Ad Exchange 58

Automatad Inc.

JANUARY 31, 2022

Podcasts’ ad spending increases by 21% in the U.S. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. Users will get more transparency to see how their data is being accessed, compared to third-party cookies.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

Single Grain

JULY 25, 2023

Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. This decline can be attributed to data challenges related to iOS updates and third-party cookies.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Ad Monsters

JANUARY 3, 2024

Ad spend was plummeting. For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool. Targeting Capabilities.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Digiday

OCTOBER 10, 2022

Automated content recommendation was expected to be the most important use of AI in newsrooms in 2022, according to Statista. Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Key findings. Reach , a U.K.-based

Machine Learning 66

Machine Learning Audience Ad Targeting Media 66

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! Distributed ID Systems. First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Single Grain

MAY 16, 2023

This way, you can draw your target audience in with a catchy headline and compelling media, introducing your business as a solution to their needs. Native ads also stand out from other ad formats because of their flexibility. Advertisers can personalize native ads, targeting them to their exact demographic.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52