Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 78

Advertising Impressions CPM Cookies 78

Clearcode

MARCH 23, 2023

A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e. a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting.

Retail 59

Retail Media eCommerce Audience 59

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Drawbacks of In-App Advertising. Banner Ads. Australia $11 $6.5

Advertising 54

Advertising CPM Mobile Ads CPC 54

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 The average CTR of native ads is 8.8X greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. Attribution Reporting proposal: updates in January 2022 — Chrome Blog.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52