VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them. In 2022, 63.8%

Cookies 87

Cookies Advertising Viewability Ad Tech 87

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. Read next: 2022 predictions on CTV and cross-channel advertising. Why we care.

Audience 106

Audience Cookies MarTech Advertising 106

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us? Partnering with ad platforms.

Cookies 82

Cookies CPL Ad Tech Affiliates 82

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. 2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. will be well-positioned.

Cookies 122

Cookies Retail Communications Conversion 122

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 115

Advertising Cookies Machine Learning GDPR 115

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. Read on to learn about the challenges to targeted political marketing in 2022, as well as some new targeting solutions marketers can use to cut through the chaos.

Geo targeting 76

Geo targeting Advertising Cookies Audience 76

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. “The

Cookies 93

Cookies Advertising Audience 93

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new? Why now and what’s the reaction?

Cookies 69

Cookies Machine Learning Demand Side Platform Click Through Rate 69

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . 2022 was also a year full of innovation in the ecosystem. No Cookies?

Cookies 76

Cookies Ad Tech Ad Ops Ad Space 76

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 73

Cookies Pop-Up Ad Tech Retail 73

Ad Monsters

DECEMBER 20, 2022

As an industry, ad tech understands the importance of audience feedback. We wanted to hear how our core audience–publishers–dealt with industry changes and how they could work towards solutions. . Therefore, our 2022 Playbooks focused on efficient ways to combat these complications. . Let’s take a journey back to the past.

Clickbait 74

Clickbait Ad Ops Impressions Banner 74

Martech Series

JULY 7, 2022

ActionIQ, the leader in customer experience (CX) solutions, announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. “With the death of the third-party cookies, first-party data has become the most essential brand asset. AIQ recognized in Best First-Party Data Strategy category.

Media 79

Media Cookies MarTech Audience 79

Martech Series

OCTOBER 6, 2022

ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O.

Cookies 86

Cookies Audience MarTech Media 86

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 66

Cookies Ad Tech Conversion Retail 66

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 67

Cookies Food Impressions Audience 67

Unruly

APRIL 7, 2022

Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns. APRIL 7, 2022 – RESTON, Va., Traditionally, advertisers had to choose between high performing audience targeting tactics and future-proof solutions.

Audience 52

Audience Cookies Advertising Media 52

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. “The

Cookies 52

Cookies Advertising Audience 52

Mediavine

JUNE 24, 2021

Google‘s plan to phase out support for third-party cookies by mid-2022 will now be delayed by almost two years, the company announced June 24. Google announced an updated timeline to their plan to phase out third-party cookies in Chrome. No, this is not an April Fool’s joke. See the bottom of this post for a good one.).

Cookies 52

Cookies Audience Advertising Marketing 52

Mediavine

JULY 31, 2022

This marks a huge change for titans who are typically unstoppable revenue machines, proving that volatility is the dominant economic theme of 2022. Beyond that, continuing to create and promote great content — and pushing that content to a hungry audience — is an approach that never fails. Does the usual advertising cycle matter?

Advertising 86

Advertising Cookies Manufacturing Audience 86

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Automatad Inc.

MARCH 8, 2022

IAB Tech Lab released its seller-defined audiences specifications that theoretically explains how publishers can monetize their first-party data on the open web. As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. Last Week’s Highlights.

Audience 52

Audience Header Bidding Cookies GDPR 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 74

Advertising Impressions CPM Cookies 74

Digiday

AUGUST 31, 2022

In doing so, the brand, known for its cookies, is building a community of Gen Z fans. The brand’s cookies are made from functional ingredients that help consumers get their vitamins while also satisfying their sweet tooth. According to Kantar data, Deux spent a little over $35,000 so far on advertising efforts in 2022.

Cookies 60

Cookies Food Entertainment Media 60

Flashtalking by Mediaocean

JUNE 6, 2022

and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment. Mediaocean has released its H1 2022 Market Report. The findings indicate that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives.

MarTech 52

MarTech Cookies Media Advertising 52

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — Topics API. Attribution Reporting proposal: updates in January 2022 — Chrome Blog. Privacy Sandbox on Android — Google.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Basis

JUNE 2, 2022

Brands can’t afford inauthenticity in 2022, period. Why Cookie Demise Could be a Blessing in Disguise for Big Brands [:03]. The industry continues to churn as it searches for new solutions to third-party cookies. The Upfronts Nearly Forgot About TV’s Biggest, Oldest Audience [:04].

Cookies 53

Cookies Media Marketing Retail 53

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Regifting this list is not only allowed—it’s encouraged! The economy.

Advertising 85

Advertising Cookies Ad Inventory Media 85

VideoWeek

SEPTEMBER 13, 2022

For ease of navigation, the following guide pulls out the video and TV highlights taking place at DMEXCO 2022. 16.30, MC 8A: Moments Are The New Cookies with Raman Sidhu (Verve Group) and Kate Foreman (Getty Images). Please get in touch for information on tickets and partnerships. Conference Highlights.

Food 72

Food Cookies Advertising Media 72

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Basis

JULY 28, 2022

Here’s what to read from the week of 7/22/22 – 7/28/22 to stay ahead of the curve: Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective [:02]. Google has once again announced it will delay third-party cookie deprecation, giving digital advertisers some additional time to test and explore cookie alternatives.

Cookies 52

Cookies Marketing Audience Advertising 52