Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. While cookies are going away, IP targeting is here to stay. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. It’s also immensely popular, reaching 204.1

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively. In the U.S., In Canada and in the U.K.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Digiday

SEPTEMBER 22, 2022

Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. If you’re open-market mostly, the rates are so drastically different that you’re already losing a ton of money by not having a solution for better valuation of inventory in cookie-light environments.”. “If

Media 53

Media Cookies Conversion Rate Affiliates 53

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Well, CTV offers some hard-to-ignore marketing opportunities: In 2022, nearly 84% of all US households will use a connected TV. Reaching the Right Audience.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. The US network noted unfavourable comparisons with 2022, when the Men’s FIFA World Cup and midterm elections boosted ad revenues.

Cookies 98

Cookies Media Agency Audience 98

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. There have been discussions for several years that Google would discontinue support for cookies. So, you still have some time to decide how to proceed. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

DECEMBER 26, 2022

This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. Audiences change.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . “The death of the third-party cookie is now in the immediate future going into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Digiday

SEPTEMBER 15, 2022

BDG is pacing to be up 35% year over year in total revenue this year, after being up 31% in the first half of 2022, according to the company’s CRO and president Jason Wagenheim, and this is partially because the average deal size in its advertising revenue is up 15-20% year-over-year. Reaching audiences through inboxes and headphones.

Media 54

Media Advertising Cookies Impressions 54

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Top Stories Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. The phase one release is scheduled for October 2022, with NBCUniversal, Paramount, Fox and Warner Bros.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

MAY 29, 2022

NFD has been busy of late cranking out information on the segment, which spent a collective $97 billion in legal and illicit cannabis consumption in 2021, according to its report “ Cannabis Consumers in America: Dynamics Shaping Normalization in 2022 ,” released on April 20 (a national holiday of sorts for the cannabis consumer).

Media 66

Media Pharmaceuticals Advertising Marketing 66

Basis

MARCH 7, 2023

Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 In 2022, pDOOH ad spend saw a 133.2% DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies. year-over-year.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? Pubs need to regularly test 3-5 CTAs on a weekly basis with different audiences. With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. “To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

OCTOBER 20, 2023

It can also provide audience insights, for example describing key audiences for specific M6 shows. Hawk reported revenue of approximately €50 million in 2022. These insights will help advertisers optimise their campaigns based on one of six KPIs: viewability, CTR, brand awareness, consideration, purchase intent and attention.

Ad Tech 52

Ad Tech Media Agency Retail 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. In addition, Aniview gives publishers complete control over their creatives with various inventory management features and audience targeting options. These networks do the work for you. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Martech

MAY 17, 2022

Take the 2022 MarTech Replacement Survey today! With the phasing out of third-party cookies and a more regulated data sharing environment, marketers are looking to more creative methods to manage and execute targeted campaigns. Marketers will be able to adjust their spend and measure ROI. Let us know! Why we care. And it still is.

Viewability 89

Viewability ROI Cookies MarTech 89