Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 82

Retail Media Ad Inventory Ad Space 82

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

Ad network 52

Ad network Fill rate Banner CPM 52

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces. The company made its debut on the Inc.

Cookies 60

Cookies Ad Inventory Audience Retail 60

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 105

Advertising Marketing Ad Exchange Retail 105

NewProgrammatic

MARCH 15, 2022

This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

PubMatic

APRIL 8, 2022

That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Here are four trends that emerged in the course of our research: Programmatic Video Ads are on the Rise. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

InMobi

MAY 5, 2022

The five biggest changes and announcements impacting mobile advertising from the past five years: February 2022: Google announces plans to roll out Privacy Sandbox to Android. June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. April 2021: iOS 14.5 ” – Robert C.

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising 59

Advertising Cookies Impressions Audience 59

Basis

SEPTEMBER 13, 2022

2022 marks the first year that video will account for more than half of all programmatic ad spending. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Video is experiencing huge growth (thanks to CTV!).

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. By allowing advertisers to target specific audiences in real time and deliver personalized ads. Automated Buying.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Digiday

MARCH 9, 2023

It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. Chalk it up to a strong 2022 that saw ad revenue grow by 66% on the previous year. In fact, it’s pretty much business as usual for the alliance.

Advertising 53

Advertising Impressions Ad Inventory Audience 53

MNTN

JULY 15, 2022

Digital Marketing Trends for 2022 – Digital marketing success requires a unique mix of data scientists and creative marketers. Streaming Channels Look to Intercept NFL’s Sunday Ticket – The landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate).

Affiliates 96

Affiliates Marketing CPA ROI 96

Monetize More

DECEMBER 26, 2022

This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. What is Ad Refresh?

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Brid.tv

DECEMBER 28, 2022

Who Is Your Target Audience? Monetize Your App Through Ads With Brid.TV In 2022, apps made around $215 billion from advertisements, as opposed to in-app purchases, which generated around $200 billion. On the other hand, paid apps seem to be the least profitable option, with only a little over $5 billion generated in 2022.

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. I’m sure you must have heard about the Display Luma.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

SEPTEMBER 23, 2022

TechJury estimates that, by the end of 2022, 55.1% This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Poor Targeting Options.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

Media 55

Media Ad Inventory Video Ads Advertising 55

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ITV Picks Up Diversity and Data Awards.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

OCTOBER 27, 2023

While the TV advertising market as a whole has been weak for the first half of the year, TF1 says it expects the market for the second half of the year overall to be comparable to the second half of 2022. The consultancy said that only two of its advertising clients spent on X in September, down from 31 brands in September 2022.

Advertising 52

Advertising GDPR Media Audience 52

VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. million in Q1 2022.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. Native Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. Revenues climbed 23.4

Marketing 52

Marketing Media Entertainment Agency 52

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

FEBRUARY 22, 2023

Capital B generated an audience of about 600,000 people in its first year and is projected to hit closer to 1 million unique viewers in year two, said White. And that they have those shared goals, so that it makes sense for our audience.

Media 60

Media Non-Profit Conversion SEO 60

Digiday

NOVEMBER 8, 2022

Because everything is so new and the audiences have grown so quickly across these platforms, where you’re getting the overlap between platforms, from a planning perspective, it gets a bit murky, and it’s very hard to say. The data for CTV is on the challenging side when you’re layering in audiences. Data dilemmas. It’s projection.”.

Affiliates 47

Affiliates Ad Ops Audience Ad Inventory 47

Digiday

JUNE 1, 2022

Without the fear of demonetization holding her team back, The Cut’s editor-in-chief Lindsay Peoples said she spearheaded the magazine’s abortion guide in order to provide readers the service journalism they needed in this moment, and in doing so, did not meet any resistance from the sales team or the audience growth teams in the process.

Media 55

Media Conversion Education Ad Tech 55

illumin

JANUARY 22, 2024

Campaigns consisted of overarching plans that correspond to specific advertising objectives and were designed to help users optimize and measure results of individual ads. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52