Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

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Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They can help you navigate and determine the best ad formats and placements for your website. Try native ads to engage users with a non-intrusive experience.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They can help you navigate and determine the best ad formats and placements for your website. Try native ads to engage users with a non-intrusive experience.

Viewability 52

Viewability CPM Fill rate Impressions 52

Martech Series

DECEMBER 16, 2022

This is matched to Audigent’s privacy-safe, cookie-free identifier, providing marketers a precision, 360-degree view of consumers’ choices, preferences, and habits, at scale. Advertisers want to package unique audience insights with premium ad inventory. The company made its debut on the Inc.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Basis

OCTOBER 6, 2022

Digital Media Insights in Political Marketing—2022 Elections Edition [:06]. Speaking of CTV : according to Basis Technologies’ 2022 Digital Media Insights in Political Marketing survey, growth in the channel is considered the most prominent development for digital campaigns. No judgment if you had to look that one up—we did too!). (No

Ad Inventory 52

Ad Inventory Marketing Cookies Media 52

NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. What are Search Ads? Search ads are part of programmatic ad inventory, displayed specifically on search engine results pages.

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Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Basis

SEPTEMBER 13, 2022

2022 marks the first year that video will account for more than half of all programmatic ad spending. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Video is experiencing huge growth (thanks to CTV!).

Advertising 87

Advertising Cookies Rich Media Video Ads 87

PubMatic

APRIL 8, 2022

That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Here are four trends that emerged in the course of our research: Programmatic Video Ads are on the Rise. Screen-Agnostic Targeting Remains a Challenge.

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Video Ads Ad Inventory Mobile Ads ROI 52

MNTN

JULY 15, 2022

Digital Marketing Trends for 2022 – Digital marketing success requires a unique mix of data scientists and creative marketers. Microsoft, on the other hand, is not an overt Netflix competitor. Continue reading the roundup below to see the rest of the stories that caught our eye. Here’s how to help those teams do their best work.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

InMobi

MAY 5, 2022

The five biggest changes and announcements impacting mobile advertising from the past five years: February 2022: Google announces plans to roll out Privacy Sandbox to Android. June 2021: Google announces that it is set to expire support for third-party cookies in Chrome in 2023. Make ad inventory more addressable.

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Automatad Inc.

MARCH 8, 2022

As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. As third-party cookies come near their end, cookieless audience targeting using contextual and cohort-based approaches are becoming the norm. Trends That Will Define 2022.

Audience 52

Audience Header Bidding Cookies GDPR 52

Monetize More

DECEMBER 26, 2022

This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. What is Ad Refresh?

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

Advertising 59

Advertising Cookies Impressions Audience 59

Digiday

MARCH 9, 2023

It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. Chalk it up to a strong 2022 that saw ad revenue grow by 66% on the previous year. In fact, it’s pretty much business as usual for the alliance.

Advertising 59

Advertising Impressions Ad Inventory Audience 59

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding. billion.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate).

Affiliates 98

Affiliates Marketing CPA ROI 98

Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

Media 61

Media Ad Inventory Video Ads Advertising 61

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. I’m sure you must have heard about the Display Luma.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Related Read: What is GDPR? And How it’s Going to Disrupt Adtech Industry?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

DECEMBER 28, 2022

In 2022, apps made around $215 billion from advertisements, as opposed to in-app purchases, which generated around $200 billion. On the other hand, paid apps seem to be the least profitable option, with only a little over $5 billion generated in 2022. It is easy to get started with Brid.TV

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ITV Picks Up Diversity and Data Awards.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The phase one release is scheduled for October 2022, with NBCUniversal, Paramount, Fox and Warner Bros. Apple News Picks NBCUniversal to Sell Ads in UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

Brid.tv

SEPTEMBER 23, 2022

TechJury estimates that, by the end of 2022, 55.1% This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. There are many factors that go into determining the price of an in-app ad.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Monetize More

JUNE 13, 2022

It is still possible to generate a single tag from within Ad Manager, but if you want to generate all the tags for one page in one go, you need to use the external tool found at dfpgpt-appspot. As of 2022, we don’t have any information about whether this will be reincorporated into Google Ad Manager at any point.

Ad Inventory 52

Ad Inventory Cookies Ad Exchange 52

VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. Digital Drives ITV Revenue Growth as TV Ad Sales Fall ITV’s revenues were up 7 percent YoY in 2022, reaching £4.435 billion. million in Q1 2022.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

OCTOBER 27, 2023

While the TV advertising market as a whole has been weak for the first half of the year, TF1 says it expects the market for the second half of the year overall to be comparable to the second half of 2022. The consultancy said that only two of its advertising clients spent on X in September, down from 31 brands in September 2022.

Advertising 52

Advertising GDPR Media Audience 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. The platform offers a variety of ad formats as well.

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VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

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Ad Tech Audience Agency Media 52

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We ProSiebenSat.1

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Ad Tech eCommerce Media Agency 98

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

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Digiday

NOVEMBER 8, 2022

Given the prevalence of third-party cookies, I feel like we’re so not there on the CTV side [in terms of the development of CTV’s identity infrastructure]. Disney’s quarterly traditional TV revenue declined year-over-year for the first time in 2022. They actually do measure that, but they say it’s a very imprecise type of science.

Affiliates 52

Affiliates Ad Ops Audience Ad Inventory 52