Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

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Cookies Ad Tech Conversion Retail 66

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

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Cookies Marketing SEO GDPR 98

Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. leah_nylen) January 14, 2022. Does Google Analytics Violate GDPR? The current decision sees the Austrian DSB stating that the continuous usage of Google Analytics is in violation of the GDPR. tech giant.

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GDPR Header Bidding Non-Profit Media 52

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

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Advertising Cookies Ad Tech GDPR 59

Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

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Banner GDPR Cookies eCommerce 122

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

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Cookies First-Party Cookies GDPR Affiliates 52

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced.

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Basis

NOVEMBER 8, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

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Cookies GDPR Audience Media 77

Martech Series

SEPTEMBER 23, 2022

Marketing Technology News: Dynamicweb Announced 2022 Most Valuable Professionals. The white paper, “A World Without Cookies: How ecommerce is adapting to the world of first-party data”, includes: • A brief history of first-party data, third-party data and “zero-party” data. • The current state of server-side tracking.

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eCommerce Cookies GDPR MarTech 81

Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP).

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Pop-Up GDPR Cookies Ad Tech 113

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” According to company officials: ● Account compromises continues to increase rapidly, with more than 100 million accounts breached in Q3 of 2022, a 70 percent increase over the previous quarter. Marketing Technology News: Cloudflare Publishes Top Internet Trends for 2022.

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GDPR Cookies MarTech Marketing 87

YieldBird

FEBRUARY 1, 2022

The first month of 2022 is behind us. In-house vs Outsource, Cookies, Business Developing. In my opinion, in 2022 we will see highly influential and branding Advertising campaigns. A lot of people are talking about data and also the demise of cookies. Bartosz Nowak, Head of Sales Spider’s Web.

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Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. Below are the key events in the programmatic advertising and AdTech industries in 2022: Google and Facebook’s share of digital advertising spend dropped to below 50% in the US for the first time since 2014.

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Cookies GDPR Advertising Display Advertising 89

Martech

SEPTEMBER 14, 2023

First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. Additionally, 60% called “transparency” a challenge for RMNs.

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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AdvertiseMint

JANUARY 27, 2022

This article gives a full overview of the Banning Surveillance Targeting Act of 2022, covering the most important bits of legislation, key points, and the surrounding discussion. So far, the public hasn’t been as concerned about this as they were with cookies. To What Extent Would Targeted Advertising Be Banned? .

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Advertising Cookies GDPR Ad Targeting 52

Media Math

OCTOBER 3, 2022

This Part 2 is focused on EU GDPR requirements and most importantly international data transfer requirements. . GDPR & E-Privacy . On 7 September 2022 an interim ruling was handed down referring preliminary questions to the Court of Justice of the European Union (CJEU). We will see. .

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GDPR Advertising Cookies Electronics 52

Kevel

JUNE 14, 2022

But contextual targeting is having a resurgence for a couple of reasons: Chrome’s deprecation of third-party cookies - Programmatic publishers and advertisers alike know that user targeting will be hindered when Chrome ends third-party cookies in 2023. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

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Clearcode

JANUARY 19, 2022

But what does 2022 have in store? The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. I am positive that the test phase will commence in 2022 and all industry stakeholders will gain access to some significant insights.

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Media Math

JANUARY 27, 2023

LinkedIn Twitter Facebook Email We’ve come a long way on the global privacy journey since 2018 when GDPR led the way for the world to start creating a plethora of privacy laws each with its own special nuance. Post Third Party Cookies will this happen in 2023? 2023 Should be the Year to Begin Harmonizing Privacy Laws.

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Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Ad Tech GDPR Demand Side Platform Conversion 75

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

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Cookies GDPR Audience Media 63

Ad Monsters

MARCH 31, 2023

Online privacy regulations continue to evolve, and as third-party cookies depreciate, first-party data is taking over as the gold standard of consumer data. To go beyond third-party cookies and understand your audience so that you can provide the best value data output, it all boils down to trust. “The

Cookies 66

Cookies GDPR Retargeting Banner 66

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

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First-Party Cookies Cookies Impressions Ad Exchange 111

VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

Digiday

SEPTEMBER 29, 2022

The drop-off in brands employing an in-house model of programmatic buying, 34% between 2021 and 2022, is a standout finding in the survey which quizzed more than 1,000 ad executives across 29 markets in the region. 27% of advertisers cite “cost efficiencies” as the key reason for investment.

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GDPR Demand Side Platform Marketing Cookies 66

Ad Monsters

JANUARY 29, 2024

In Europe, GDPR mandates advertisers and publishers to secure consent before collecting and sharing personal data, resulting in higher compliance. Where the current score stands, a considerable compliance gap exists between the U.S. and the E.U. North American publishers have an average PCI score of just 0.7, counterparts. publishers.

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Viewability GDPR Cookies Ad Tech 84

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Mediavine

JANUARY 19, 2023

Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP).

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. named European Unified ID. IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications.

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Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. 2022 – 2027).

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Marketing Conversion Rate Click Through Rate Cookies 102

Martech

FEBRUARY 9, 2022

Cookie deprecation (which, as several speakers pointed out, has already happened across the web) and ever more stringent regulation dominated the day’s discussions. This is despite investment in first-party data being flat year-over-year according to IAB’s 2022 “ State of Data ” report. Click here to download!

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Agency Marketing GDPR Cookies 93

Martech

SEPTEMBER 29, 2023

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting.

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Marketing GDPR MarTech Cookies 121

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

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Header Bidding Cookies First-Party Cookies Ad Tech 52

AdExchanger

JANUARY 15, 2024

But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts. The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite.

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