VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The deal will allow advertisers to use the DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain.

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Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.

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First-Party Cookies Cookies Impressions Ad Exchange 109

PrograMetrix

APRIL 28, 2021

As discussed in our last blog post , consumer frustration over the widespread use of personal data in digital ad targeting has recently led to several major shifts in data privacy regulation. The most important changes include: The EU’s General Data Protection Regulation (GDPR). The California Consumer Privacy Act (CCPA).

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

VideoWeek

JULY 1, 2022

Brendan Carr (@BrendanCarrFCC) June 28, 2022. Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 52

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Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

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Ad network Video Ads Header Bidding CPM 40

Single Grain

AUGUST 3, 2023

Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. 1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising.

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Display Advertising Advertising Machine Learning Video Ads 52