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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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Why we care about adtech: The complete guide

Martech

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. Google is the leading collector of user data.

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User ID Module is a New Hero in the Cookieless Era

Adtelligent

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

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A Publisher’s Guide to CPRA (CCPA 2.0)

Automatad Inc.

Businesses must make the data from January 2022 available to the related consumers. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. are considered as ‘ personal information ’.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2016, the European Union adopted its General Data Protection regulation.

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Martech firms among 3rd parties scooping email addresses from websites prior to form submission

Martech

Take the 2022 MarTech Replacement Survey today! it is banned in the EU under GDPR. With the end of cookies, it is inevitable that marketers will look for new sources of consumer data. according to “Leaky Forms: A Study of Email and Password Exfiltration Before Form Submission.” Let us know! vs. EU results.

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