Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The DSP market exclusively was valued at $20.77

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. Google is the leading collector of user data.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 54

Click Through Rate Ad Tech Data Management Platform Impressions 54

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 107

Advertising Marketing Ad Exchange Retail 107

VideoWeek

JANUARY 20, 2023

million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. Human says it took various steps to mitigate the scale of the attack over the course of 2022, and has now taken it down completely. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Martech Series

JUNE 10, 2022

Secondly, as cookies are discontinued from the websites, CPG brands have scaled their investments in customer relationship management (CRM) and customer data platform technologies (CDP). All these investments are bound to increase in 2022 and beyond.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 23, 2023

The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision. Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Data Lead Asaf Davidov, Roku’s Head of Ad Measurement & Research CI&T’s Claudia Yuri Katagi Deloitte Digital Disney Dstillery.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The main way it does this is by blocking third-party cookies and other cross-site tracking techniques.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Automatad Inc.

DECEMBER 23, 2022

Businesses must make the data from January 2022 available to the related consumers. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. are considered as ‘ personal information ’.

GDPR 52

GDPR Non-Profit Ad Tech Advertising 52

Martech

MAY 16, 2022

Take the 2022 MarTech Replacement Survey today! With the end of cookies, it is inevitable that marketers will look for new sources of consumer data. according to “Leaky Forms: A Study of Email and Password Exfiltration Before Form Submission.” Let us know! vs. EU results. Comparing results from the EU and the U.S.

MarTech 87

MarTech GDPR Fashion Cookies 87