Martech Series

AUGUST 11, 2022

Cohesity Ranked in Top Third and Continues to Climb as it Doubles Down on Data Management as a Service, Data Security in a Multicloud World, and Partnerships. All of the 2022 Cloud 100 honorees, again, have reached the $1 billion valuation milestone, and the average Cloud 100 valuation has skyrocketed to $7.4

MarTech 78

MarTech Marketing Data Management Platform 78

Martech Series

JUNE 22, 2022

1 ranked vendor by peer-to-peer software review platform G2 in multiple Summer 2022 reports, including a new Sensitive Data Discovery report. The company has also retained leadership positions in the Data Governance, Data Security, Data-Centric Security, Encryption Key Management, and Cloud Content Collaboration categories.

MarTech 90

MarTech Marketing Data Management Platform Media 90

Martech Series

DECEMBER 2, 2022

Orion Governance , a leader in Metadata Management solutions and the provider of the Enterprise Information Intelligence Graph (EIIG), the foundation for a self-defined data fabric, has been named the Best Graph Database Solution for Data Management by the A-Team Group at the Data Management Insight Europe Awards 2022 ceremony in London.

MarTech 91

MarTech Marketing Data Management Platform 91

Martech Series

AUGUST 16, 2022

“This recognition is a testament to Semarchy’s leadership in data integration and master data management, which enables us to contribute to economic growth in the U.S., The companies on the 2022 Inc. The post Data Leader SEMARCHY Ranks on the 2022 Inc. 5000 Annual List appeared first on MarTech Series.

MarTech 71

MarTech Data Management Platform Marketing 71

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral advertising vs. contextual advertising .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Martech Series

AUGUST 22, 2022

The post BigID Introduces Auto-Classification for Data Governance at the Gartner Data & Analytics Summit 2022 appeared first on MarTech Series. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo.

MarTech 90

MarTech Marketing Data Management Platform Communications 90

Martech Series

NOVEMBER 8, 2022

Satori, creator of the first Universal Data Access Service for cloud-based data stores, today announced that it has been awarded two high performer badges from leading business software review platform G2 in its Fall 2022 Grid® Report for Data Governance and Grid® Report for Data Security.

MarTech 73

MarTech Data Management Platform Marketing 73

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

JUNE 15, 2022

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Cloud Backup continues to garner industry recognition, including: Named a Spring 2022 Leader Badge for the Online Backup Software grid by G2.

Data Management Platform 86

Data Management Platform MarTech Marketing 86

Martech Series

SEPTEMBER 15, 2022

Leading Data Management and Analytics Company Provides the Tools Michigan IT Pros Need to Improve Operational Efficiencies and Provide the Highest Levels of IT Security to Their Organizations. Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac.

Healthcare 94

Healthcare Manufacturing MarTech Agency 94

Martech Series

OCTOBER 25, 2022

conversion rate in 2021, numbers which have seen the likes of Vivino and Seraphine recently sign up to the platform, joining clients including Nike, Marks & Spencer, Arsenal Football Club, Next, and JD Sports. We have a best-in-class product data management platform that is guaranteed to impress clients across the continent.”

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech

MAY 19, 2022

In the same space, and also that month, Constant Contact finalized a deal to acquire email automation provider SharpSpring , following that up in January of 2022 with an agreement to acquire Australian SMS and email platform Vision6 , a deal expected to close later in 2022. It snapped up location data company PlaceIQ in July.

MarTech 105

MarTech Marketing Demand Side Platform Finance 105

Martech Series

OCTOBER 13, 2022

Announced earlier today during Microsoft Ignite 2022, Microsoft Syntex is adding new capabilities to use advanced AI and machine teaching to amplify human expertise, automate content processing and transform content into knowledge. Marketing Technology News: Zappi Recognized for Best-in-class Company Culture.

Data Management Platform 78

Data Management Platform MarTech Media Marketing 78

Brid.tv

AUGUST 29, 2022

Some of this solution’s highlights include customizable ad management, advanced campaign management, live stream ad testing, and unified auctions. SpotX is among the best-known video advertising platforms on the market , and for a good reason. Get started with Brid.TV Launch an OTT App.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Basis

DECEMBER 5, 2022

Combined US medical and recreational marijuana sales are projected to top $33 billion in 2022, which represents a 32% increase year-over-year. billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Combined US medical and recreational marijuana sales are projected to top $33 billion in 2022, which represents a 32% increase year-over-year. billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Martech Series

JANUARY 3, 2023

Company adds powerful NoSQL database and semantic metadata management to its portfolio of industry-leading products and continues to deliver on Total Growth Strategy. Announces strong preliminary fourth quarter 2022 financial results. Progress Preliminary Fourth Quarter 2022 Results. year-over-year. Transaction Details.

MarTech 90

MarTech Data Management Platform Marketing 90

Martech Series

JULY 6, 2022

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising.

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech

NOVEMBER 28, 2022

The number of marketers saying they go beyond regulations and industry standards to protect customer privacy dropped from 61% last year to 51% in 2022. The State of Marketing 2022 research is based on a survey of 6,000 marketing leaders across 35 countries, including marketing managers, directors, VPs and CMOs. Why we care.

Marketing 108

Marketing Cookies MarTech Data Management Platform 108

Digiday

FEBRUARY 8, 2023

Tawakol — who co-founded the data management platform BlueKai and also the enterprise voice AI platform Voicea — wouldn’t disclose any specific brands or content creators that have agreed to test his company’s latest tech. billion in 2022. billion in 2021 to $2.7

Marketing 67

Marketing Data Management Platform Shipping Education 67

Martech Series

JUNE 29, 2022

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, announced that it has earned the top spot on 23 grids in G2’s Summer 2022 Grid® Reports for the sixth consecutive quarter. Company Sweeps Top Grid Placement in Two Major Categories. ZoomInfo was named the No.

MarTech 82

MarTech Marketing Data Management Platform 82

Martech Series

SEPTEMBER 14, 2022

It provides a potential cross-chain solution for users to interact with their data assets in the entire metaverse domain using its DB solution. The project rolled out its first public testnet on August 10, 2022, preceding its upcoming launch and is also scheduled for listing at the end of the third quarter of 2022.

Healthcare 80

Healthcare MarTech Marketing Data Management Platform 80

SODP

JULY 25, 2023

billion in 2021 to $493 billion in 2022. What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech Series

NOVEMBER 17, 2022

Nasuni Corporation, a leading provider of file data services and Microsoft Gold partner, is simplifying the process for enterprises to migrate data into cloud-native file data services in Azure Blob Storage as Microsoft prepares to end support for StorSimple on Dec.

MarTech 89

MarTech Data Management Platform Marketing 89

Martech Series

NOVEMBER 2, 2022

Immuta , the leader in data access and security, announced the findings of a comprehensive survey of data leaders that highlights the current and future state of data policy management practices, including the top criteria for data management tools and the roles organizations are recruiting to handle data policy enforcement efforts.

MarTech 80

MarTech Marketing Data Management Platform 80

Martech Series

AUGUST 29, 2022

the leader in enterprise data intelligence solutions, announced it was once again named to the Constellation ShortList for Metadata Management, Data Cataloging, and Data Governance in Q3 2022. Alation Inc.,

Machine Learning 66

Machine Learning MarTech Conversion Marketing 66

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. “All the big U.S.

Marketing 71

Marketing Demand Side Platform Retail Data Management Platform 71

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 54

Click Through Rate Ad Tech Data Management Platform Impressions 54

YieldBird

MAY 26, 2023

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Martech Series

NOVEMBER 14, 2022

May 2022.”. With the help of new analytics technologies, healthcare organizations now collect hundreds, even thousands, of data points a day to further inform patient care. This data has helped evolve care to deliver faster and more accurate diagnoses.” (“Best Practices For Healthcare In Cloud, Forrester Research, Inc.,

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

Martech Series

JUNE 24, 2022

Denodo, a leader in data management, announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Denodo as a Leader in The Forrester Wave : Enterprise Data Fabric, Q2 2022.

MarTech 100

MarTech Marketing Data Management Platform 100

Martech Series

JANUARY 12, 2023

.” As a result of the longevity of this strategic partnership and Scan-Optics’ dedication to providing exceptional customer service, the data management company was recently named UKG’s 2022 White Glove Partner of the Year recipient.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech Series

JULY 29, 2022

“DAS42’s Technology Competency badge is a testament to their expertise and continued innovation in the Data Cloud, further mobilizing the world’s data to fuel today’s data-driven businesses.”. Marketing Technology News: The 2022 CX Playbook – Closing the Engagement Capacity Gap to Meet High Customer Expectations With….

MarTech 77

MarTech Marketing Data Management Platform 77

Martech Series

OCTOBER 14, 2022

Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. “We are thrilled to have achieved the AWS Data and Analytics Competency status,” said Dave Lassiter , VP of Global Cloud Partnerships at Neo4j.

MarTech 81

MarTech Marketing Data Management Platform 81

Martech Series

JULY 8, 2022

The findings are from Databarracks’ 2022 Data Health Check survey of 400 IT decision makers. Barnaby Mote, Managing Director of Databarracks, commented “The current risk of cyber attack is high. This year’s survey focused on themes of Ransomware, Cyber, Backup, Disaster Recovery and Business Continuity.

MarTech 82

MarTech Impressions Marketing Data Management Platform 82