Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 79

Monetize More

JUNE 17, 2022

What are the best alternatives to third party cookies in 2022? First party data. Zero Party Data. PubGuru Header Bidding. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Pubguru Header Bidding.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Brid.tv

AUGUST 29, 2022

SpringServe Key Features: CTV and OTT-focused video ad platform Advanced CTV advertising features Real-time analytics with instant optimization Video header bidding and direct connect Brand safety and ad fraud protection. The platform supports an array of ad formats for, pretty much, any OTT device you can think of.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Adtelligent

JULY 1, 2020

Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. Data management platforms will need to find other ways to create identity linkages. billion in 2022. It’s a key element to consider user-centric data for personalized advertising or frequency capping.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

DECEMBER 6, 2022

Publishers can also use their existing data platforms, such as a data management platform (DMP) or customer data platform (CDP), to create seller-defined audiences using the first-party data stored in the platform. What Data Can Publishers Use to Create Seller-Defined Audiences?

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