Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 79

Monetize More

JUNE 17, 2022

What are the best alternatives to third party cookies in 2022? First party data. Zero Party Data. PubGuru Header Bidding. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Pubguru Header Bidding.

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Cookies Header Bidding First-Party Cookies Audience 52

Brid.tv

AUGUST 29, 2022

So how do these platforms actually work? When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Yahoo Ad Tech (Formerly Verizon Media). Chocolate Platform. Google ADX.

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Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.

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