Brid.tv

AUGUST 29, 2022

Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. SpringServe Key Features: CTV and OTT-focused video ad platform Advanced CTV advertising features Real-time analytics with instant optimization Video header bidding and direct connect Brand safety and ad fraud protection.

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Adtelligent

JULY 1, 2020

Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. Data management platforms will need to find other ways to create identity linkages. billion in 2022. It’s a key element to consider user-centric data for personalized advertising or frequency capping.

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Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.

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