VideoWeek
MAY 24, 2022
This includes known identity signals drawn from PubMatic’s publisher-facing Identity Hub, first-party data, contextual signals, seller-defined audiences, and modelled audiences. If DSPs can simply link up directly with sellers, what role do SSPs play?
Monetize More
JULY 8, 2022
In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.
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Adtelligent
JULY 1, 2020
Data management platforms will need to find other ways to create identity linkages. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite. The audience targeting and retargeting will be unworkable.
Brid.tv
AUGUST 29, 2022
SpringServe Key Features: CTV and OTT-focused video ad platform Advanced CTV advertising features Real-time analytics with instant optimization Video header bidding and direct connect Brand safety and ad fraud protection. The platform supports an array of ad formats for, pretty much, any OTT device you can think of.
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Clearcode
DECEMBER 6, 2022
Publishers can also use their existing data platforms, such as a data management platform (DMP) or customer data platform (CDP), to create seller-defined audiences using the first-party data stored in the platform. What Data Can Publishers Use to Create Seller-Defined Audiences?
Adtelligent
OCTOBER 6, 2021
The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.
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