Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. In the U.S.,

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 23, 2023

The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision. Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52