Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Privacy and the deprecation of cookies. Better, more powerful tools. Processing.Please wait.

Machine Learning 110

Machine Learning Marketing Cookies ROI 110

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — Topics API. Attribution Reporting proposal: updates in January 2022 — Chrome Blog. Privacy Sandbox on Android — Google.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

TechCrunch Ads

AUGUST 2, 2022

— Dr. Gabriela Zanfir-Fortuna (@gabrielazanfir) August 1, 2022. Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. — Lukasz Olejnik (@lukOlejnik) August 2, 2022. Are there any willing to change? But that particular regulatory enforcement grinds on.).

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. For further deep-dive insights on contemporary ID solutions please see the article below.

Cookies 79

Cookies GDPR Audience Media 79

Kevel

JUNE 14, 2022

But contextual targeting is having a resurgence for a couple of reasons: Chrome’s deprecation of third-party cookies - Programmatic publishers and advertisers alike know that user targeting will be hindered when Chrome ends third-party cookies in 2023. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The below checklist outlines the top identity-centric moves to consider in 2022. The perfect storm has been brewing around digital identity for some time.

Audience 119

Audience Cookies Retargeting Marketing 119

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Ad network Banner Fill rate CPM 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

MAY 7, 2023

But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data, according to a study by Lokker, a privacy tech company, that analyzed 100 top e-commerce websites in the U.S.

Retail 69

Retail Media Cookies Ad Tech 69

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

Cookies 56

Cookies Ad Tech Ad Targeting Media 56

Mediavine

JULY 29, 2021

As we shared earlier this summer, Google delayed its roadmap for phasing out support for third-party cookies, moving its own timeline back by nearly two years. Google shifted Chrome’s plan to deprecate third-party cookies because, to make a long story short, we need additional time as an industry to get it right.

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Advertising 69

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Digiday

SEPTEMBER 15, 2022

BDG is pacing to be up 35% year over year in total revenue this year, after being up 31% in the first half of 2022, according to the company’s CRO and president Jason Wagenheim, and this is partially because the average deal size in its advertising revenue is up 15-20% year-over-year. This is not because of condensed timelines, however.

Media 69

Media Advertising Cookies Impressions 69

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 69

Audience Agency Advertising Ad Exchange 69

Clearcode

FEBRUARY 10, 2022

On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — Topics API. How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns?

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

TechCrunch Ads

MAY 11, 2022

The system came about after complaints from EU antitrust regulators over Google’s plan to deprecate cookies using a different method that they said would entrench Google’s market power. Google starts global tests of Privacy Sandbox ad targeting.

Shipping 71

Shipping Cookies Ad Targeting Marketing 71

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. Further reading. However, the similarities end there.

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Digiday

JULY 12, 2022

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

Ad Tech 69

Ad Tech Cookies Banner Agency 69

Automatad Inc.

JANUARY 31, 2022

Podcasts’ ad spending increases by 21% in the U.S. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. Users will get more transparency to see how their data is being accessed, compared to third-party cookies.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Monsters

JANUARY 3, 2024

Ad spend was plummeting. For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool. Targeting Capabilities.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Digiday

JANUARY 10, 2023

We’re already performing better than a lot of the other ad targeting systems out there. In fact, we’re going to accelerate our growth in 2023 versus our growth in 2022. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023. We think so.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Single Grain

JULY 25, 2023

Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. This decline can be attributed to data challenges related to iOS updates and third-party cookies.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. billion in Q2 2022 – down from $29 billion the previous year. Adam Mosseri (@mosseri) July 26, 2022. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Single Grain

MAY 16, 2023

This way, you can draw your target audience in with a catchy headline and compelling media, introducing your business as a solution to their needs. Native ads also stand out from other ad formats because of their flexibility. Advertisers can personalize native ads, targeting them to their exact demographic.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. There are many factors that go into determining the price of an in-app ad.

Advertising 75

Advertising CPM Mobile Ads Banner 75

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64