InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? There has been a whopping 2x jump in mobile gaming ad spends since 2021.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech Series

JULY 26, 2022

Ultimate Virtual Event Award: SAP, creator of business operations and customer relations software, won the best all-around event award for SAP Customer Experience: Live 2021. Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

NewProgrammatic

APRIL 28, 2022

The industry has already learned how to tame programmatic advertising possibilities, and use those to win specifically targeted ad impressions. Klarna’s insights suggest that implementing BNPL could impressively increase the AOV (Average Order Value), too. For some brands, the increase of AOV could be as much as 33%.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. It can translate into ongoing growth, too.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

InMobi

DECEMBER 14, 2022

With its unprecedented contribution as a global technology platform, InMobi has been ranked #1 in India and APAC and #3 globally by MMA Smarties Business Impact Index (BII) 2021. InMobi is ranked #1 for its exemplary work in driving significant business impact and helping brands achieve their full-funnel marketing goals in 2021.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

MNTN

DECEMBER 1, 2022

In the examples above of Nike and Apple, the hope is these brands will become the first ports of call for any related needs consumers have, since they believe in these brands as market leaders. Brand Marketing vs Performance Marketing. Performance Marketing vs Brand Marketing: Final Thoughts.

Marketing 52

Marketing Brand Awareness Impressions Conversion 52

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. What the latest trending in-app ad formats will be in 2021. It’s also important to note that in 2019, 70% of served video ad impressions in the U.S.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. Importance. billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. In-game placements and branding appeared on stadiums, racetracks, custom vehicle wraps and unique character skins.

Advertising 68

Advertising Marketing Fashion Entertainment 68

Martech

MAY 18, 2022

When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Video is an engaging tool for marketing and creating brand awareness. Learn more about video advertising.

Advertising 102

Advertising Video Ads CPM Viewability 102

Digiday

JUNE 7, 2022

I don’t think that is a consensus opinion that we’re all going to benefit enough from the extra impressions,” the executive continued. “As soon as you make CTV its own silo with its own impressions, you make it less important than [traditional] TV.” 80% of the brand’s advertising budget is going to TikTok.

Agency 62

Agency Ad Tech Impressions Media 62

illumin

DECEMBER 14, 2023

Having interactive components also leads to both brand recognition and consumer participation. In addition, brands can increase brand awareness and engagement by showing ads to users in a much more natural, seamless way without disrupting the user’s gaming experience. for online advertising, and a greater interest rate.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Having interactive components also leads to both brand recognition and consumer participation. In addition, brands can increase brand awareness and engagement by showing ads to users in a much more natural, seamless way without disrupting the user’s gaming experience. for online advertising, and a greater interest rate.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

APRIL 29, 2024

For example, PubMatic, formerly an old-school SSP, reported in 2021 that its total desktop business (comprising display and online video) performed with revenue up 26% yearly on top of the prior year’s 28% growth. Meanwhile, SSPs are increasingly partnering with media agencies. The whole advertising ecosystem simply gets safer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

FEBRUARY 5, 2023

For example, being directly in front of audiences can guarantee people interact with the brand, and social amplification around events can provide more impressions even beyond the people in attendance. In some cases, adding commerce components can also provide a full-funnel effect, from brand awareness to point of purchase.

Brand Awareness 61

Brand Awareness Advertising Media Impressions 61

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. Facebook ads CPM by campaign objective, 2021 data.

CPC 52

CPC CPM Click Through Rate Audience 52

Banner Flow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. They aim to increase brand awareness, drive sales or achieve other business goals. . This is another fantastic example of curating and sticking to a personable brand voice. What social media campaigns are featured?

Media 52

Media Advertising Audience Food 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Lemonads

OCTOBER 18, 2020

Below, we’ll go over our picks for the best push notification networks of 2021 and give you a summary of the main features of each platform. The Best Push Notification Ad Networks of 2021 Even though most quality platforms have basic similarities, there is no exact formula to choose the right push notification network.

Ad network 52

Ad network Affiliates CPC CPA 52

OpenX

MAY 23, 2022

That means if you’re a brand and you launch a 3 million-impression brand awareness campaign, you will need to inform your investors how much carbon that campaign released into the atmosphere. metric tons in 2021. Ditto for publishers that sell digital ads. Challenge solved!). That’s a 95% reduction! .

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Hemp products are legal if they have less than 0.3 Digital Video Advertising. Almost everyone online views digital videos.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% As of 2021, there are over 2m podcasts and more than 48m podcast episodes. Basic digital audio ad metrics include: • Impressions – Total number of ads served. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Karola Karlson

JANUARY 5, 2021

With the brands that I’m working with, we usually spend ca 20-30% of the total advertising budget on remarketing. Right now, we’re interested in making sure that your ad delivery is optimized on conversions (instead of Clicks or Impressions). The post 30min DYI Facebook Ad Audit for 2021 appeared first on Karola Karlson's blog.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Single Grain

MAY 16, 2023

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. First impressions are 94% design related.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

FEBRUARY 14, 2023

The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. Since its launch in December 2021, PinkNews has published 70 episodes, amassed 500,000 subscribers and reached 50 million unique users.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Wide audience.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Smart-Hub

JULY 18, 2023

With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly. increase in 2021 and a projected 39.2% Brand Safety Concerns Placing ads near inappropriate content — that’s the most common fear of brands.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. billion in 2021 to $70.16

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

JULY 29, 2021

When Jeff Rossi was global head of industry, CPG, at Spotify, he stated: “For every thousand impressions we ran, we created 24 dollars of revenue. Here are the top reasons to choose Spotify for your digital advertising campaigns: According to Statista, the premium worldwide subscriber base of Spotify reached 208 million in Q1 of 2021.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. This way, you won’t have to develop the app and serve the ads in only one of them.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

FEBRUARY 15, 2023

As of now, there isn’t any data Betches Media can access to see whether those viewers are ultimately converting to podcast subscribers on other audio platforms, but Spiegel said that the general brand awareness opportunity has made this marketing strategy a focus this year for the company. “If

Audience 55

Audience Media Demand Side Platform Finance 55

illumin

JANUARY 22, 2024

Whether it’s lead generation or increasing brand awareness, there’s an option and format that marketers can use in Meta that will optimize their goals and results and fully reach their ad potential. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52