Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. As per eMarketer, by 2021, 88% of all U.S. To acquire high-quality leads, targeting needs to get as precise and specific as possible.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

illumin

JANUARY 12, 2024

of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6% According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

illumin

JANUARY 28, 2021

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. The post Why programmatic advertising will dominate in 2021 appeared first on AcuityAds Inc.

Advertising 52

Advertising Audience Demand Side Platform Marketing 52

Martech Series

JULY 29, 2022

Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. Putting the People First. This does not have to be a future endeavor.

Header Bidding 105

Header Bidding Cookies Demand Side Platform Audience 105

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 68

Audience Media Demand Side Platform Finance 68

Lemonads

OCTOBER 18, 2020

Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network CPC Affiliates CPA 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Lemonads

FEBRUARY 26, 2021

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. Demand-side stakeholders are usually looking for niche audiences, which may become a nuance when purchasing traffic without RTB.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6. Data Clean Rooms 3.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Social platforms have dominated the native space for so long due to their audience targeting capabilities and array of available ad formats.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Lemonads

DECEMBER 11, 2020

Video ads – displayed on Amazon websites and devices Custom ads – tailor-made advertisements Amazon DSP – a demand-side platform for reaching your audience programmatically. Peek on Other Amazon Advertising products Display ads – appearing on other Amazon websites, apps, and devices as someone is checking other products.

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

Ad Monsters

OCTOBER 19, 2022

The AM360 platform runs the gamut, allowing publishers to advertise across display, mobile app, video, gaming, newsletter, CTV, and programmatic channels with ease. . AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

VideoWeek

APRIL 4, 2023

The technology, initially available in Germany but planned for release in more markets throughout the year, will allow broadcasters to sell ad inventory through programmatic pipelines, and advertisers to buy ad space via their demand-side platforms (DSPs).

Ad Inventory 59

Ad Inventory Demand Side Platform Ad Tech Ad Space 59

Digiday

SEPTEMBER 20, 2022

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

Demand Side Platform 68

Demand Side Platform Retail Manufacturing Media 68

Digiday

JUNE 14, 2022

In 2021, overall mobile gaming ad revenues increased by 34%. Over the past decade, hyper-casual games have become a fruitful environment for brands and marketers looking to reach both the stereotypical gaming audience and demographic groups not traditionally considered gamers. After all, U.S.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent. They had successful sales in 2021 and set goals to surpass these revenue records.

ROI 98

ROI Marketing SEO CPA 98

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. According to data from InMobi Exchange , in looking at numbers from July 2021 (post-ATT) as compared to January 2021 (pre-ATT), Android eCPMs rose by 20% while iOS eCPMs fell by 16% because of this widespread reallocation.

Advertising 52

Advertising Mobile Ads Demand Side Platform Brand Awareness 52

InMobi

JULY 8, 2021

In late April 2021, with the release of iOS 14.5, everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. By June 22, 2021, around 70% of all Apple mobile devices were running on iOS 14.5 Apple officially began enforcing its App Tracking Transparency (ATT) framework.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. This allows an MMP SDK to add users to custom audiences on behalf of advertisers based on their in-app behavior.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Clearcode

OCTOBER 21, 2024

On January 7, 2021, the British Competition and Markets Authority (CMA) launched an investigation into Google’s project to prevent Google from gaining a dominant position in the AdTech market. Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

SpotX

MAY 6, 2021

Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. So how can the major players in the industry ensure they are ready to maximise the addressable opportunity in 2021?

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Algorithmic purchasing platforms enable the selection of audiences you plan to address with your ads: according to geography, time of the day, OS, age and many other variabilities.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

NOVEMBER 28, 2022

On the surface, not much seems to have changed since Digiday’s last recap (which we published in April 2021). These businesses still want in-house media and ‘hands to keyboard’ expertise, but in areas which deliver strategic value to the brand such as analytics, audience management, customer experience and e-commerce.”.

Advertising 69

Advertising Media Demand Side Platform Ad Server 69

Adtelligent

JUNE 9, 2021

Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly. How to reach audience with ad block. Video Outstream Oustream Unit Settings.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

AUGUST 23, 2024

Nexxen Makes ACR Data Available on The Trade Desk Nexxen’s automatic content recognition (ACR) data is now available on The Trade Desk demand-side platform, under a new partnership announced on Wednesday. YouTube is not just a social platform nor is it a simulcast of TV,” said Matt Risley, Managing Director at 4Studio. “It

Ad Tech 98

Ad Tech Cookies Agency Media 98

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. Ads can also be placed among the network of partner websites to increase audience outreach. In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. Importance. billion by 2025. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Publicis meanwhile was the runner-up back in 2021. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. How Does Ad Revenue Work?

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Digital Remedy

JUNE 29, 2022

In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Digiday

DECEMBER 20, 2022

The list of casualties is not limited to the industry’s largest social platforms as countless ad tech companies are also feeling the pain with iPhone users (one of the most highly desirable demographics among marketers) much more difficult for advertisers to target and track. Although, midway through the year, Digiday revealed how U.K.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

Digiday

FEBRUARY 14, 2023

A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge.

Advertising 72

Advertising Demand Side Platform Agency Ad Tech 72

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52