Ad Monsters

DECEMBER 5, 2022

In 2021, the FTC received 2.8 billion in online fraud , many of which began with a clickbait ad. . Resorting to Ad Blockers as Protection Against Malvertising and Malware. For many, an easy way to prevent malvertising scams and malware infections is to install an ad blocker. In the first half of 2022, consumers lost $3.56

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

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AdExchanger

JULY 26, 2023

No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was The post Snap Back To Reality; Alt Currencies Or Nielsen’s ONE Ring To Rule Them All appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

APRIL 6, 2023

Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode The post Google Ads Is Fully Ditching Rules-Based Attribution; The Costs Of Targeting appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Ad Exchange Advertising 91

Digiday

DECEMBER 19, 2022

Group Black launched in June 2021 with the goal of getting advertisers to deploy $500 million in ad dollars to Black-owned media businesses by the end of 2022. Subscribe: Apple Podcasts • Stitcher • Spotify. But, you might be thinking, BDG, Vice Media Group and Vox Media are white-owned media businesses?

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Media Ad Exchange Ad Tech Audience 66

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

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Digiday

JUNE 14, 2022

Although newer forms of in-game advertising have entered the spotlight in recent years, such as intrinsic in-game ads , hyper-casual mobile game developers have quietly been improving their offerings as well, building an international ecosystem that is more accessible to brands than some other forms of gaming advertising. After all, U.S.

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Demand Side Platform Ad Exchange Mobile Ads Entertainment 66

AdExchanger

JULY 25, 2022

Tremor went public in June 2021. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. Read the release.) Its stock, which is.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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OpenX

MAY 23, 2022

Closer to home, ad exchanges are the biggest users of energy in the ecosystem. metric tons in 2021. We reached our first major milestone in 2019, when we became the first and only independent cloud-native ad exchange. But 30% of the internet’s pollution is due to data transfer alone. Challenge solved!).

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Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Automatad Inc.

APRIL 6, 2022

The Ozone Project offers a managed service for smaller publishers that ensures that any unsold inventory from direct deals is managed holistically through auctions happening on header bidding and Google ad exchange. The Current State of Ad Measurement. AdTech Trends. The survey revealed that only half of U.S.

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Header Bidding Ad Exchange Impressions Audience 52

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.

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Smart-Hub

JULY 6, 2021

In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars. Quite impressive, since this is 86,5% of total digital ad spending! Role of Ad Ops in a Programmatic Environment. Outsourcing Ad Ops for White Label Ad Exchange. White Label Ad Exchange and Advertising Operations.

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Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. If so, here’s what you should know. billion U.S.,

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Advertising Demand Side Platform Impressions Retargeting 98

Automatad Inc.

FEBRUARY 22, 2022

billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. million in October 2021, rebranding itself as Dotdash Meredith.

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InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021.

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OpenX

MAY 10, 2022

To Data Providers and Brands, We’re Way More Than an Ad Exchange. In that spirit, in 2019, we introduced OpenAudience , and in 2021, we introduced OpenAudience Access (OA Access). In this edition of OpenFocus, we take a closer look at OpenAudience Access with Rich Calkins , director of product management at OpenX. .

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Audience Retail Ad Exchange Ad Tech 52

Mediavine

JUNE 7, 2021

Now in 2021 they’re back and conforming to Google Search and Coalition for Better Ads standards. As we told you last year, during the Google Mobile Web Interstitial beta, Google Ad Manager renders the unit to “ match Google Search standards.”. How do we know? From an SEO standpoint, you are good to go.

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Viewability Click Through Rate Ad Exchange SEO 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Sony agreed to acquire a majority stake in the Indian media firm in 2021, with the aim of creating a $10 billion entertainment giant.

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Digiday

APRIL 23, 2023

Surprising no one, but still confirming the problem, Scope3 found that 60% of the carbon produced by programmatic is the result of “ad selection emissions” due to the complex digital supply chain. Nielsen’s national TV ratings service was once again given accreditation by the Media Rating Council, after losing it in 2021.

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Media Agency Entertainment Audience 69

Automatad Inc.

JANUARY 23, 2024

AdWords is responsible for the vast PAAPI transactions, and its buying is restricted to one who uses Google Ad Exchange. Criteo and RTB House are important adtech companies actively participating in the Privacy Sandbox testing from 2021. Also, if a publisher wants to add AdWords to their PAAPI auction, they must choose GAM.

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Audience Cookies Ad Server Viewability 52

Lemonads

FEBRUARY 26, 2021

As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side.

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Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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VideoWeek

AUGUST 5, 2022

Big tech firms have spent almost $120 million on political advertising since the beginning of 2021, AdImpact has revealed. million in the first half of 2021 to hit 23.9 The regulator said the fine was the first it had issued against a video provider for breaching the “Dignity Decree” since its introduction in 2018.

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VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. In Q4 of 2021, 47 percent of US video advertisers invested all their video spend in YouTube, while in Q1 this year, that number had risen to 60 percent. Snap Reportedly Plans Layoffs.

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Advertising GDPR Banner Healthcare 98

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). You can customize the dimensions, user identifier status, predicted viewability bucket and app name or domain, alongside the ad exchange metrics to gain insights into inventory subsections that performed well or poorly at providing each of those signals.

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VideoWeek

NOVEMBER 18, 2022

percent drop in organic revenues (excluding Russia) in its Q3 financial results this week – largely caused by an unfavourable comparison with the same quarter in 2021, when Japan hosted the Olympic Games. Japanese advertising group Dentsu posted a 3.7 Internationally, organic revenues were up 5.4 percent fall in organic revenues.

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Video Ads Retail Audience Media 52

Martech Series

JUNE 10, 2022

Index Exchange Inc. , one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.

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VideoWeek

JANUARY 5, 2024

The companies have partnered since 2021, when Discovery+ launched on BluTV, and Discovery became a 35 percent shareholder in the Turkish business. In February 2023, BluTV added WBD’s Cartoon Network and Cartoonito, as well as HBO content, including The Last of Us and Game of Thrones. Warner Bros. Discovery Acquires BluTV Warner Bros.

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VideoWeek

FEBRUARY 23, 2024

The Week for Publish ers BuzzFeed Sells Complex Networks and Cuts 16 Percent of Staff BuzzFeed announced that it is laying off 16 percent of its staff and selling Complex Networks, the pop culture and streetwear brand it bought for $300 million back in 2021.

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Ad Tech Pop-Up Retail Media 52

NewProgrammatic

MARCH 29, 2022

NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. One of the most prolific buy now-pay later is of course Klarna, which recorded $80 billion gross merchandise volume in 2021. Brand safety and brand visibility.

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Advertising Audience Cookies Brand Awareness 64

VideoWeek

MAY 5, 2023

Twitter Prepares to Revive Live Streaming Offering Periscope Twitter looks set to revive Periscope, a live streaming platform it bought in 2015 before shuttering the app in 2021, seemingly planning to fold Periscope’s technology into Twitter.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In this blog, we highlight the latest numbers and trends we’re seeing on InMobi Exchange, and how the in-app advertising landscape may change in the coming months. Why do banner ads remain so popular?

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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VideoWeek

MAY 19, 2023

Cornwell joined the publisher in 2021 as Platforms CEO, while Bureau serves as CEO at Burda International. Hires of the Week Immediate Media Appoints CEO Sean Cornwell Immediate Media has appointed Sean Cornwell as its new CEO, alongside Tom Bureau as Chairman.

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Single Grain

NOVEMBER 13, 2019

That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. As per eMarketer, by 2021, 88% of all U.S. digital display ad dollars will transact programmatically.

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