Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Martech Series

JUNE 24, 2022

Barracuda previously won this award, which recognizes outstanding email security solutions and services, in 2020. Barracuda previously won this award in 2020, at the time one judge commented, “What Barracuda does in this space is exceptionally important and offers a critical layer of email protection.”

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

Martech Series

DECEMBER 22, 2022

According to analysis from Conduent Incorporated , a global technology-led business process solutions company, customer service via chat grew from 14% of all interactions in January 2020 to 30% in January 2022 and remained at around that level through October 2022. The impact of increased chat usage on customer experience.

Machine Learning 87

Machine Learning Communications MarTech Cookies 87

Martech

MAY 8, 2024

Dischler was quoted discussing the impact of increasing prices from 5% to 15% in two slides: Other slides from the deck the DOJ used to make its case: Google Search ad CPCs more than doubled between 2013 and 2020. A screenshot of this document seemed to indicate Kumamon would add more machine-learning signals in the auction.)

Search Advertising 100

Search Advertising Advertising Click Through Rate Machine Learning 100

Martech Series

FEBRUARY 21, 2023

billion in 2020 to $2.4 The first platform to integrate Machine Learning with customizable Rules in email. Anyone can combine their local domain knowledge with Sublime’s Machine Learning models including Natural Language Understanding (NLU), Computer Vision (CV), and more. billion in 2021.

Machine Learning 83

Machine Learning MarTech Marketing 83

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021. Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide.

Machine Learning 94

Machine Learning Ad Tech Audience Mobile Ads 94

Martech

JANUARY 31, 2023

Personalization, often enhanced with AI and machine learning. Only one in ten said their approach was fully automated, powered by machine learning, and delivering personalized experiences that tie back to measurable commercial benefits, according to a 2020 Decibel and Econsultancy report.

Conversion 101

Conversion Machine Learning A/B Testing Conversion Rate 101

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

Machine Learning 105

Machine Learning Marketing Conversion SEO 105

Martech Series

SEPTEMBER 13, 2022

Jumio is proud to have previously achieved ISO/IEC 27001:2013 and PCI DSS certifications, and has also maintained SOC2 Type 2 certification for Jumio Transaction Monitoring since 2020. This year Jumio chose to go through the SOC2 Type 2 certification process for the Jumio platform as a whole.

Machine Learning 84

Machine Learning GDPR MarTech Marketing 84

Martech Series

JUNE 22, 2022

At ArcSpan, Rimando will focus on developing artificial intelligence and machine learning solutions to power advanced audience lookalike and propensity modeling as part of ArcSpan’s SaaS platform solution. Rimando will report directly to Balaji Rao, SVP Engineering. “We are excited to welcome Kelly to ArcSpan.

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech Series

JULY 29, 2022

During the pandemic in 2020 – 21, numerous touchless technologies helped to reduce touchpoints and increased safety. Artificial Intelligence and machine learning have a profound impact on how we interact with smart devices. Voice search has also been steadily growing with the increasing dominance of smartphones.

SEO 102

SEO Machine Learning Conversion eCommerce 102

Martech Series

NOVEMBER 18, 2022

According to Salesforce Research’s most recent State of Marketing Study, marketers’ use of AI increased dramatically between 2018 and 2020, rising from 29% in 2018 to 84% in 2020. By 2020, 30% of all B2B organizations, according to Gartner, will be using AI for at least one of their main sales processes.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. 7 Social Media Marketing Trends You Can’t Ignore in 2020. Final Thoughts.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Martech

SEPTEMBER 28, 2021

Through two strategic acquisitions — Teemo in November 2020 and UberMedia in April this year — it acquired extensive location intelligence capabilities, resulting in the people-and-places intelligence proffer. Google Ads announces machine learning-based attribution models in new privacy landscape. “In It manages some 1.6

Machine Learning 75

Machine Learning Marketing Cookies Conversion 75

Martech Series

SEPTEMBER 22, 2022

to date and, since its March 2020 launch, has more than 180 customers. ” Zartico’s new financing will be used to grow its engineering and product teams, expand its machine learning, AI and predictive capabilities, acquire new proprietary data sets and expand into new markets such as sports venues, airports and municipalities.

Machine Learning 85

Machine Learning Finance MarTech Marketing 85

Martech Series

NOVEMBER 1, 2022

Ghosh is a world-renowned thought leader in the fields of data mining and web mining, ethical/trustworthy/responsible AI, scalable machine learning algorithms, specially for predictive and prescriptive analytics, and applications to a wide variety of complex real-world problems.

Finance 87

Finance Machine Learning MarTech Education 87

Basis

DECEMBER 5, 2022

Workers are returning to US offices at the highest rate since they were temporarily shuttered in 2020—a movement playing out against a backdrop of falling infection rates and intensifying “back-to-office” efforts from business leaders. Want to learn about some of the macro trends affecting digital marketing more generally?

Marketing 52

Marketing Machine Learning Audience Media 52

Basis

DECEMBER 5, 2022

Workers are returning to US offices at the highest rate since they were temporarily shuttered in 2020—a movement playing out against a backdrop of falling infection rates and intensifying “back-to-office” efforts from business leaders. Want to learn about some of the macro trends affecting digital marketing more generally?

Marketing 52

Marketing Machine Learning Audience Media 52

Martech

FEBRUARY 6, 2024

That was around mid-March 2020. From the context of the Winterberry report, I think it’s fair to say that they are refocusing the term on the use of AI, generative AI and machine learning in content creation. Yes, we had to come back to generative AI.

Marketing 116

Marketing Machine Learning MarTech Media 116

Digiday

SEPTEMBER 28, 2022

Then, with machine learning, Reach plc can build models based on reader signals, which has resulted in creating “hundreds of cohorts,” Camelbeek said. The newsletter’s content was selected by a recommendation engine from LiftIgniter, a machine learning platform.

Click Through Rate 72

Click Through Rate Machine Learning Food Conversion 72

AdvertiseMint

SEPTEMBER 18, 2023

billion 2020 $386.06 These services include web hosting, data storage, and machine learning. Here is a breakdown of the companies revenue in the last ten years: Year Revenue 2013 $74.45 billion 2014 $88.98 billion 2015 $107 billion 2016 $135.98 billion 2017 $177.86 billion 2018 $232.88 billion 2019 $280.52 billion 2021 $469.82

Machine Learning 52

Machine Learning Food Electronics Shipping 52

Martech Series

JULY 5, 2022

I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. Postclick is a leading solution for digital advertising conversions that blends personalization, optimization, machine learning, and human insight to make it possible for marketers to earn higher conversions. About Mark.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Ad Monsters

MARCH 8, 2023

The social unrest of 2020 only strengthened my sense of urgency to take action and make a difference. Our data strategy involves exploring machine learning, AI, audience taxonomies, and datasets, as well as partnering with different data providers to reach our intended audience deterministically.

Ad Tech 93

Ad Tech Machine Learning Audience Advertising 93

Martech Series

JUNE 30, 2022

Snap-City Painter: Snap launched City Painter in October 2020 in London. Technological advancements and progress in machine learning that are being made continuously are expanding its horizons further. Through City Painter, an AR tool, the user can adorn the street shops by using virtual spray paint and pre-made murals.

Marketing 85

Marketing Machine Learning eCommerce MarTech 85

Martech

AUGUST 18, 2021

I told him that machine learning is all about unlocking creativity (and listening enjoyment, I might add) for humans. This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails.

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Basis

JULY 19, 2022

Of the many changes COVID thrust upon the political landscape in 2020, the expansion of mail-in voting and other early voting options is one that’s likely to endure. In 2020, 43% of voters utilized mail-in voting—a more than 105% jump from 2016. Spend Efficiently. election campaigns.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Martech Series

AUGUST 12, 2022

It’s only been improved since then, in 2016 having machine learning implemented for real time analyzing, for example. It’s been the staple of analytics in the modern era, but in 2020 a radical change was introduced. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Machine Learning 92

Machine Learning MarTech Marketing Advertising 92

Single Grain

JANUARY 3, 2020

” By 2020, the world’s data storage is predicted to reach 40 zettabytes of data (that's 40 trillion gigabytes)! In this article, we’ll explore business intelligence trends, as 2020 is sure to see more companies look beyond basic analytics tools for comprehensive solutions. 7 Business Intelligence Trends You Can't Ignore in 2020.

Machine Learning 105

Machine Learning GDPR Shipping Marketing 105

Smart-Hub

DECEMBER 22, 2023

Emergence of Data-Driven Advertising (2015-2020) Data became the driving force behind AdTech during this period, leading to the prominence of Data Management Platforms (DMPs). Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

NOVEMBER 5, 2021

Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Predictive Audiences.

Machine Learning 111

Machine Learning Audience GDPR Impressions 111

Flashtalking by Mediaocean

NOVEMBER 16, 2021

In 2020, Flashtalking ( acquired by Mediaocean in July 2021 ) identified the scale of cookie rejection across the web and documented the findings in its Cookie Rejection Report. Overall, cross-channel conversion lift was 3.5 About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Martech

JULY 16, 2021

The tool uses deep learning rather than standard machine learning — a technique that employs non-linear layering of algorithms to discover pattern recognition across large data sets. Ecommerce exploded in 2020, with an estimated leap of 44% YoY in online spending. Why we care.

Machine Learning 128

Machine Learning MarTech Ad Inventory eCommerce 128

Single Grain

DECEMBER 18, 2019

In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. 5 Most Important Trends for Facebook Ads in 2020. Expect this trend to continue in 2020, and to possibly be made worse by competition for eyeballs from political campaigns. Book My Free Marketing Consultation.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). They use machine learning to analyze the customer's buying history and browsing recommendations – be it from a mobile app or website – and provide personalized suggestions.

Machine Learning 98

Machine Learning Communications Media Retail 98

Martech

APRIL 26, 2022

GA4 was announced in October 2020 but wasn’t met with widespread eagerness that would be expected for a new, robust product. We’ve come a long way, so tracking had to be completely rebuilt, and the Google Analytics from 2005 to 2020 will be taken away and put on a shelf next to Google+ and Google Local.

Machine Learning 100

Machine Learning Conversion Education Cookies 100