How Google harms search advertisers in 20 slides
Martech
MAY 8, 2024
Relevant slides: From the DOJ’s deck: Squashing How it worked: Google increased an advertiser’s lifetime value based on how far their predicted click-through rate (pCTR) was from the highest pCTR. Relevant slides: From the DOJ’s deck: RGSP What is it: The Randomized Generalized Second-Price was introduced in 2019.
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